November 11, 2017 — Google Search is the most-used search engine on the World Wide Web, handling more than three billion searches each day. In this session, you will learn how you can optimize your WordPress site for users and to be compatible with Google search engine. You will learn how search work, be given tips on how to do well on search and explore tools that Google offers which you can use to manage your online presence on Google Search, along with WordPress specific best practices. This session is suitable for website or business owners as well as web developers who want to learn more about your website presence on Google organic search.

November 11, 2017

November 10, 2017 — I’ll tell you what worked for me, and offer some trial-tested advice of what NOT to do.

Topics include:
– SEO — you don’t buy it, you earn it. How to build it organically using your theme and plug-ins.
– Finding your niche (i.e., the world does not need another mommy blog). How to distinguish yourself in a world clogged with content.
– Slaying trolls. Popularity comes at a price. How to moderate your site with help from the Discussion settings.
– Plug-ins — What happens when they don’t place nicely together? How many do you really need anyway?
– How much traffic do I need before I can monetize this thing?
– Reader engagement — how to lure timid commentators to your site
– What I Really Want Is a Book Deal — can a blog make that happen? (No, your writing makes that happen, but your platform can help a lot.)
– Social media, you don’t need to join every single thing, just master one or two and let WordPress help you.
– Graphics, you need them — make your own, or buy it. Never steal it. Always attribute.

October 25, 2017 — Panel discussion on SEO

October 25, 2017 — Are you serious about SEO? Do you want to attract more clicks by making your pages stand out in search results?

It began with an open community effort led by Google to promote standard structured data in a variety of online applications. Designed to give users a sense for what’s on the page and why it’s relevant to their query, this text-based organization of data is included in a page or app and served from the web.

Websites see more and better search generated traffic by adding to their pages Schema.org structured data for their products, events, organization, people, contact information and other things. By implementing Schema.org markup, you can promote the content in your site and see more attractive and useful snippets in SERPs. Google hasn’t made structured data a ranking factor yet but you can see for yourself that structured data improves your click through rate.

Schema.org markup is a must for everyone serious about their website’s search engine optimization.

Presentation Slides »

October 19, 2017 — Come join Jenny Munn and Mickey Mellen for a two-hour session on Search Engine Optimization in 2017.

We’ll talk about what’s new with Google, such as the push for SSL and new tools like AMP, and show you what basic changes you can make to improve your site’s visibility and to drive more traffic and conversions. Get ready to roll up your sleeves and come prepared with your keywords and questions.

October 19, 2017 — Come join Jenny Munn and Mickey Mellen for a two-hour session on Search Engine Optimization in 2017.

We’ll talk about what’s new with Google, such as the push for SSL and new tools like AMP, and show you what basic changes you can make to improve your site’s visibility and to drive more traffic and conversions. Get ready to roll up your sleeves and come prepared with your keywords and questions.

October 19, 2017 — Het hebben van een mooie website betekent niet dat je automatisch ook veel bezoekers hebt. Hierbij komt SEO als tak van sport kijken. Hoe kun je je website het beste optimaliseren zodat je goed gevonden wordt in Google? In deze lightning talk worden veel gemaakte SEO fouten besproken en tips gegeven die je rankings aanzienlijk kunnen verbeteren.

October 16, 2017 — Sandro Gilando attended his WordCamp this past June at WordCamp Kent. Although well versed in SEO practices, Sandro was new to WordPress.He attended the 2 day WordCamp and sat through the WP 101 sessions which were presented by Melinda Helt of the Training Team.

Although I did not meet Sandro at the WordCamp, I happened to see a mention of a podcast talking about WordCamp Kent and that is how I contacted Sandro. You can listen to his podcast here: https://www.stitcher.com/podcast/60-second-marketing/e/50612855.

October 14, 2017 — Het schrijven van blogposts is een hele kunst. Lezen van een scherm is voor veel mensen een uitdaging. Steeds vaker lezen mensen blogposts vanaf hun mobiele telefoon. Voor veel blogs is het aantal bezoekers vanaf mobiele aparaten al groter dan het aantal bezoekers vanaf een desk of laptop. Hoe ga je daarmee om? Wat betekent dat voor de teksten die je schrijft? Moeten die aan andere eisen voldoen? En wat betekent het voor je SEO? In deze presentatie geef ik veel tips die je zullen helpen om een goede tekst voor een ‘mobiel’ publiek te schrijven.