November 12, 2016 — Today, businesses small and large must develop a combined search engine optimization, search engine marketing, and social media marketing strategy. SEO and social media, once independent of one another, have converged and are now inter reliant. High quality back links in social media are now part of the Google Search algorithm, therefore, it’s important to understand how to use freely available tools to optimize your website or blog for SEO, but also for social media, so that you content appears correctly in search. Microformat metadata are also being used to display and return information about company, including reviews. Star ratings can make the difference in search.

In this session, we will walk through a case study and discuss the setup and connections you need to make to ensure that your site or blog content can be found in search, while also being optimized for social media. We’ll also show you how to get reviews and how your star ratings can appear under to a landing page link in a Google search engine results page (SERP).

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November 9, 2016 — Hands-on tips to optimize your online shop. We’ve seen our share of eCommerce shops during our site reviews, and I’ll highlight the best and perhaps some worst practices that any visitor (business owner or web developer) can use to improve their online shop.

November 3, 2016 — In this session will look at SEO best practices and how to apply these to your WordPress website or blog. We’ll discuss what search engines want and need, so you can apply this to driving traffic via organic search traffic.

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November 3, 2016 — In dieser Session zeigt euch Hans Jung anhand von Webseiten, genannt von den Gästen, wie man die Webeiten für Suchmaschinen optimieren kann.

November 3, 2016 — Google PageSpeed Insights (PSI) is a system that Google uses to see how well your website is optimized for speed and usability on both mobile and desktop. Having a good PSI score is getting more and more important for getting at the top of the Google search results. And you can even be banned from mobile search. Unfortunately web designers often neglect to optimise their sites for PSI.

PSI takes dozens of factors into account. In this talk we will look at the most important factors and what you can do to get as high a PSI score as reasonably possible. There are several techniques that you can use without too much effort, that can have a huge impact. Having PSI scores of 90+ is well possible for most sites.

After this talk you will have a deeper insight into what Google PageSpeed Insights is all about and how you can optimize your sites to be ranked higher in the Google search results.

November 1, 2016 — SEO best practices that developers should keep in mind when they are building a website.

Learn, how as a web developer, you can build search engine friendly websites for yourself and your clients.
The session will take you through the various on-page ranking factors that you should pay attention to when building and launching a new site.

This presentation is for developers who want to get better results from their websites.

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October 31, 2016 — This presentation would cover some basics of Search Engine Optimization for WordPress. I would begin with an intro to SEO and primarily focus on some On-Site and technical factors to improve a site’s visibility to Google and other search engines. The presentation would include: Mobile-friendly themes, Google Analytics, URL structure, Sitemaps, SEO Plugins, Schema, and Page Speed.

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October 27, 2016 — Panel discussion, bringing together our fantastic speakers: Ahmed Khalifa, Juan Felipe Rincon, Marcin Kilarski

October 27, 2016 — Today’s relationships are created with information, not people. Buyers are searching for information that will help them make an informed decision. Businesses that provide that information win. By providing relevant, useful content to your customers, you are creating something of value for them, and they will ultimately reward you with their business and loyalty. From content types to SEO, here are 10 things to keep in mind when creating your content marketing strategy.

October 27, 2016 — Writing content can be a daunting job. Especially when you want to write a nice article which also ranks in the search engines.
What are the things you most definitely should do in order to write readable and SEO-friendly content? And, what are the things you should definitely avoid? In this talk, I will present the most important do’s and don’ts in SEO copywriting.