April 17, 2015 — Creating content in WordPress isn’t just about putting words on the page. Optimizing that content, and making full use of the options in WordPress, will help your content convert, rank better, and be found by more people.
Just a few of the topics covered include:
Writing compelling and optimized headlines
The visual vs. the text editor, and the pros and cons of both
Categorization—should your categories be included in your URLs?
Tags—are they necessary, or are they creating duplicate content?

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April 15, 2015 — There are a lot of very valuable plugins in the repository, however there is one that is imperative to have: the Yoast SEO plugin. I will do a walk through of the plugin to show best practices and explain how and why it is so imperative to have this plugin.

March 23, 2015 — Whether you want to be identified as a WordPress Developer, Humor Blogger, or Super Hero, Rich will help you identify and operate as one voice and personality across all social media. He will start with a focus on WordPress components (favicons, taglines, themes, etc.) to help define your personal WordPress voice, and then address how to express that voice consistently across the social media gamut (Facebook, Pinterest, Instagram and Twitter).

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March 23, 2015 — This presentation covers everything from design software to code management systems to email marketing platforms to customer retention programs. By taking advantage of these tools, we’ll learn how they make your life easier, your work less stressful, your workflows more streamlined and your pockets much, much bigger!

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March 20, 2015 — Santosh shows pointers on how SEO can be used in WordPress to make your rankings high in search engines. He shares various tricks and tips, plugins that anyone can use to better the content and increase traffic as well.

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March 9, 2015 — Chantelle Bowyer looks at the three tools that will get you in the good books with Google – Google Adwords, WordPress and Google Analytics. She delves into why it’s essential for traffic, development and measurement to be integrated, for maximum results.

March 8, 2015 — The huge range of over 35,000 community-contributed plugins is one of the most valuable features of WordPress.org. But how do you determine what’s a safe and effective plugin without being overwhelmed by choice? In this session we’ll look at when to use a plugin and clarify the difference between widgets and plugins. We’ll discuss how to make an informed decision about which plugin to use – and explore how to
troubleshoot any conflicts that may crop up.

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February 16, 2015 — Discover what SEO best practices and resources can help you win in the long run, while complementing your current WordPress development processes. Learn how to incorporate our key take-aways to improve your organic search results and generate more customers for your brand.

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January 7, 2015 — We always talk about rankings and the performance of your website, but changes you make to your overall business strategy can greatly impact the way your website performs and how much business you actually makes.

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January 5, 2015 — This presentation discusses the benefits of choosing WordPress to power a nonprofit website, point out special considerations and must-have. It covers recommended plugins and themes, and share resources available online to help nonprofits with their websites.

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