October 2, 2017 — This is a panel discussion meant to help anyone (such as freelancers, content creators, and small business owners) with questions about WordPress-related business issues.
June 6, 2017 — Craig Martin has seen WordPress businesses as a publisher and an e-commerce user, and also helped hundreds of business grow their online presence.
He will share some of the pitfalls and power-plays to help small businesses grow into bigger ones, telling stories from work and WordPress.
November 8, 2016 — Most small businesses are told they need to be on social media, or they need to blog, or they need to have a website but often they don’t know how to tie all the pieces together. This session provides an inbound marketing-based strategy and a plan for how to bring all the pieces together.
October 25, 2016 — This talk is geared toward web designers who primarily create WordPress websites for small businesses. This presentation will cover the best methods for obtaining detailed discovery information so you can design a site that will target your client’s audience and fulfill their end objective. Detailed topics will include specific discovery methods relating to the client’s competition and marketing goals; how to gather aesthetic information required for design; the best use of style guides; and presenting design drafts for client approval.