October 3, 2019 — Muito se tem falado sobre os chatbots e seu potencial para empresas, o uso da ferramenta tem sido relativamente popular mas boa parte
das empresas falham em explorar o imenso potencial que tal tecnologia possui em relação à aprimorar experiência de usuário. Nesta palestra vamos conhecer cases de sucesso, aprofundar metodologias de UX importantes para o processo de elaboração de chatbots, bem como conhecer o roadmap básico para a implementação de seu chatbot no wordpress, com o auxílio de plugins específicos.
June 10, 2019 — Think that the UX process is only for big agencies with big clients and big budgets? Think again! UX research and methodology can, and even must, be part of any web project, no matter the size. It’s possible, and I’ll show you how. In fact, you’re probably doing UX research already in some form, and you don’t even know it.
This talk demystifies UX and shows you how to make it an integral part of your web design process. The improvement is guaranteed: for you, your clients, and your clients’ clients.
January 27, 2019 — La ponencia está orientada y dedicada a mostrar con casos prácticos cómo asegurar una buena experiencia de usuario en proyectos digitales en los que se utiliza WordPress como plataforma tecnológica.
December 28, 2018 — When we think about UX, we’re often so focused on fonts, colors, and flow to think about those small bits of text that guide users through almost every part of a web interface—the microcopy. Gutenberg makes it easier to craft engaging multimedia content and improve the user experience of your site. But what about the less sexy parts of a website like menu labels and buttons, error messages and interface instructions? These words may be tiny but they can make a significant difference in the usability of your design and affect crucial aspects of your site such as its conversion rates.
This presentation offers copywriting and communication tips that will immediately improve your user interface microcopy so your users experience is a more delightful and less frustrating one. The talk will focus on interface copy for end-users and note where elements can be edited with Gutenberg.
Copywriting tips, UX design basics, tips to improve website design
December 10, 2018 — A brief introduction and a practical guide on how to solve the biggest issue of them all: answer Clients and Customers expectations by mapping out the processes they need to undertake in order to use your website and follow through it in order to improve efficiency.
December 5, 2018 — We’re all humans, right? The primary way we exchange information with each other is by having a conversation and that’s what users expect from websites and apps. They want to know the how and why when they’re asked to give up valuable personal information. Everything from lead forms to loading screens are a part of the conversation and should be answering those questions. And just like a conversation, the flow of information is expected to go both ways.
In this talk, we’ll discuss the art of designing the words people see when they interact with software and how to craft a genuine conversation with your users.
August 22, 2018 — We used to be normal. Pageviews = ad impressions = $$$. Now we’re supported by our members, and that changes everything. Sure, views matter, but conversions matter way more. User experience must reinforce your business model, and we’ve done a ton of work — backend and frontend — to optimize our sites for membership. In this talk, we’ll discuss not just what we did, but why we did it.