‘value pricing’ Videos

  • Ben Furfie: How to Value Price Websites

    Ben Furfie: How to Value Price Websites

    WordCamp London 2015Speaker: Ben Furfie

    June 2, 2015 — How can I work out the value of a website? How is the website worth to a customer? How can you use options to increase the amount a customer will spend on on their website? Will customers choose me if I’m not the cheapest option? How do I set an anchor price? Does value pricing even work in the UK? I share my journey so far into value pricing and how are you too can adopt the approach to increase the amount of money you make from building websites.

    Presentation Slides »

  • Kirk Bowman: Four Steps to Determine Value and Start Pricing

    Kirk Bowman: Four Steps to Determine Value and Start Pricing

    WordCamp San Antonio 2015Speaker: Kirk Bowman

    February 25, 2015 — There are four core steps to learning to determine value and start pricing. In this session learn the four steps and how to implement them in your business. Explore the fear that comes with a new business model, questions you should ask the customer, and how you can set a price based on the value you help create.

    Presentation Slides »

  • Kirk Bowman: Four Steps to Determine Value and Start Pricing

    Kirk Bowman: Four Steps to Determine Value and Start Pricing

    WordCamp Dallas / Fort Worth 2014Speaker: Kirk Bowman

    October 30, 2014 — Most service professionals (designers, web developers, consultants, etc.) charge the customer by hour. The problem is there is no correlation between how long something takes (the hours) and the result the customer wants (the value). No one ever asked a car dealer how long it took to make a vehicle.

    What is really important to the customer, even if he does not realize it, is the result your craft will help him achieve. If you insist on identifying the value first, you can help the customer make better choices and contribute to a real impact on his life and business.

    So, how do you do it? There are four core steps to learning to determine value and start pricing. In this session, you will learn the four steps and how to implement them in your business. Explore the fear that comes with a new business model, questions you should ask the customer, and how you can set a price based on the value you help create.

    Presentation Slides »