December 5, 2018 — We’re all humans, right? The primary way we exchange information with each other is by having a conversation and that’s what users expect from websites and apps. They want to know the how and why when they’re asked to give up valuable personal information. Everything from lead forms to loading screens are a part of the conversation and should be answering those questions. And just like a conversation, the flow of information is expected to go both ways.
In this talk, we’ll discuss the art of designing the words people see when they interact with software and how to craft a genuine conversation with your users.
June 21, 2017 — Dario Jazbec Hrvatin is a documentation manager and usability consultant with OnTheGoSystems, creators of WPML and Toolset plugins. With a web-developing background, he’s been a huge WordPress fan for years, using it for every single project since the very start.
Writing is an integral part of our daily web/WordPress work, even if we don’t realize it. We write emails, messages, blog posts, product announcements, and reply support tickets. But we often forget about how good writing can make all the difference between getting a job, creating a good connection with clients, and writing about our work and products in a good, or more, better way.
This is why I want to share 5 quick writing tips for everyone in the WordPress community. They are not pompous and overblown, but rather, usable, everyday, and simple to implement.
June 7, 2017 — Michelle is a writer, photographer and clinical social worker who has worked in the fields of mental health, addictions and research. She has a passion for writing and encouraging the practice with others as a means to achieving a fulfilling quality of life.
According to her writing can be an inspiring practice that has a variety of personal and health benefits. This presentation will cover these benefits, as well as identify ways to make a regular practice of writing. Michelle will discuss ways to find inspiration, offer some writing prompts and discuss her journey with her blog clunkyshoe.
March 16, 2017 — Your website needs to look clean, needs to work seamlessly, but it also needs succinct & effective content. The best website copy communicates quickly & clearly with each & every visitor to the site (whether they are browsing on desktop or mobile). It can be difficult to balance the web content so that visitors receive the information that they are looking for without being frustrated with excess.
This session will cover some ideas & examples to get you started whether you are creating a new site or revamping your current site. If anyone is brave enough, I would love to do a live critique of your website & the content that is there.
August 31, 2016 — In this session, the beginning blogger will learn the flexibility and benefits of using WordPress.org. Nancy Kay Grace will teach some first steps into blogging, minimizing the fear factor for tech challenged writers. Topics covered will be -how online writing is different from writing for publications -what you need to create a WordPress blog (domain name, host, theme) -simple guidelines for Search Engine Optimization (keyword stuff) -elements of composing a blog post: written content, photos, links.
No technical background required.
May 30, 2016 — How do you write a really good WordPress tutorial? A high-accessible breakdown of how to write about WordPress in a way that is engaging and can be understood clearly. A look through how to: successfully identify people’s problems, establish trust and create an engaging narrative, format code examples, understand how to maximise accessibility, weave in calls-to-action and share your work! The aim is to ensure everybody can come away from the talk much better understanding how to write the awesome WordPress tutorials that can spread knowledge far and wide.
October 3, 2015 — Writing for the web is not like writing for any other media. An art and a science, it involves placing keywords correctly and in the proper density; it involves writing engaging copy that can be easily scanned; and it involves promoting the writing for maximum visibility. Learn how to attract an audience for either personal or professional content from a professional writer, using WordPress and selected plugins.
Learn how to correctly use keywords so they work
Learn the tricks of writing online content
Learn how to promote your writing online, for free
August 21, 2015 — You’ll learn are practical tips from the perspectives of both writer and editor on how to improve your skills, along with some tricks and tools that’ll help you slay that blank page faster than you can say, “Hello, World!”
April 18, 2015 — Whether you write fiction or nonfiction, this session is designed to help you begin your manuscript and complete it! It will walk writers through the first year of writing including: the dreaded procrastination, never having time, fleshing out ideas, writing the first words, writers block, and more!