October 3, 2015 — Writing for the web is not like writing for any other media. An art and a science, it involves placing keywords correctly and in the proper density; it involves writing engaging copy that can be easily scanned; and it involves promoting the writing for maximum visibility. Learn how to attract an audience for either personal or professional content from a professional writer, using WordPress and selected plugins.

Takeaways

Learn how to correctly use keywords so they work
Learn the tricks of writing online content
Learn how to promote your writing online, for free

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August 21, 2015 — You’ll learn are practical tips from the perspectives of both writer and editor on how to improve your skills, along with some tricks and tools that’ll help you slay that blank page faster than you can say, “Hello, World!”

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April 18, 2015 — Whether you write fiction or nonfiction, this session is designed to help you begin your manuscript and complete it! It will walk writers through the first year of writing including: the dreaded procrastination, never having time, fleshing out ideas, writing the first words, writers block, and more!

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December 19, 2014 — If you own a website you likely want to be remembered. But finding the balance between getting found and sounding human seems impossible. In this session, explore what it means to sound like yourself on your blog without sacrificing your visibility online.

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November 11, 2014 — This presentation will focus on how to write effectively for any audience. This will be a back to basics interactive session that will make even the most technical subjects understandable to readers outside the specialty.

October 13, 2014 — The other side of technology – content is really king! What goes on the wordpress site is as important as getting the site properly up and running. Words matter, own voice and tone matter, credibility and authenticity matter for action to happen. That desired action can be to click, to download, to watch a video, to interact/engage, to buy, to signup.
Rather than hire a copywriter, learning to write one’s own copy pays dividends in future interactions (blog posts, forum comments, emails).

Online writing is not the same as offline writing, nor is it anything we learned in grade school. My talk, rooted in human behavioral development research, gives a 9-step formula to write effectively for the worldwide web.

September 4, 2014 — Whether you’re starting a personal blog to share your thoughts and ideas, or blogging to promote your business, storytelling is the most effective way to engage your audience. Recitations of facts or personal journal entries might convey meaning, but stories provide your audience with a relatable entry point into your subject matter. Story inspires, teaches, and stimulates discussion. The well-told story is memorable and unique, positioning you as a trusted voice.

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August 4, 2014 — You may be new to blogging or you may have hit a wall; we’ve all been there and here are 5 easy steps I took to get “unstuck” and moving forward.

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July 29, 2014 — Ako by mala vyzerať štruktúra, formátovanie a obsah článku, aby ľudia radi vaše články čítali, prečítali ich do konca a spravili to, čo od nich v článku požadujete?

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June 18, 2014 — 魅力的なコンテンツの作り方とその拡散方法 ～アクセス数がすべてじゃないけど多いと嬉しいよね～

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せっかく素敵なデザインのウェブサイトを作成しても、中身の情報が薄ければ魅力も半減です。とはいっても、魅力あるコンテンツを作るのは簡単ではありません。このセッションでは、記載する内容の見つけ方、読者の心に響く記事の書き方、効果的な記事の拡散方法や、ネットから実店舗の集客方法など、さまざまなジャンルのウェブサイトを運営するパネリストから聞き出していきます。

モデレーター: 染谷昌利
登壇者: 竹内紳也、田村啓、白坂翔、三浦卓馬