This talk will present a number of arguments for why WordPress professionals ought to volunteer time to the project, arguments that will focus on practical and financial considerations rather than on moral ones. Boone Gorges will argue that the WordPress contributor pool is too concentrated, in a way that has the potential to do disservice to people who specialize in WordPress at the freelance and small-business level. Boone also outlines several concrete strategies for organizing one’s contributions in such a way as to minimize financial sacrifices.