How can I work out the value of a website? How is the website worth to a customer? How can you use options to increase the amount a customer will spend on on their website? Will customers choose me if I’m not the cheapest option? How do I set an anchor price? Does value pricing even work in the UK? I share my journey so far into value pricing and how are you too can adopt the approach to increase the amount of money you make from building websites.

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