How not to give appalling user support
Franz Vitulli
Slides: https://speakerdeck.com/franzvitulli/how-not-to-give-appalling-user-support
The talk touchs on the benefits and challenges of a great user support and training. I’ll share the most common problems I encountered whilst dealing with support. It will also look at how I give the best support I can and the tools that enable me to do so.

WordPress for Good
Tom Greenwood
This lightning talk presents the history and motives for the project, showcase a few “good” WordPress sites and inspire others to use WordPress for their positive projects and submit them to the showcase.

Forging a Career with WordPress: the Possibilities
Rachel McCollin
In this interactive talk I’ll inspire you to think again about the career options open to you with WordPress, and bust some myths about the kind of person you need to be or the kind of background you need to have if you want to make a living from WordPress.

Smart tips and tricks for managing freelancers
Annabel Kaye
“Freelancer is the ‘new employment’. Most organisations use freelancers for some tasks but some even build an entire business model on using freelancers.
In this talk Annabel explores the status of freelancers, how labels can be deceiving and suggests ways to approach hiring freelancers that will protect your business from harm.

5 ways to get better customers and sack the low value ones
Michael Killen
This talk is about how even small ‘1 person working out of their bedrooms’ businesses can:
no more negotiating on price, stop feeling like a bedroom business and look like a professional service, stop low value customers even getting through to you, how to feel more competitive towards other businesses, the responses you need to give to difficult customers