Educational technologists often find themselves in the unenviable position of tech-change communication at their institutions. While there came be a lot of enthusiastic educators advocating for such change, there can be just as many who regard a school’s adoption of new technologies like learning management systems as an imposition on their profession. A WordPress blog can serve both audiences as an information resource and training tool. This session will look at the University of Pennsylvania’s use of a WordPress blog as a case for serving such functions, as well as discuss how to apply this type of blogging to other tough tech-change-communication contexts (business, NGOs, etc).