One of the hardest parts of running any business is dealing with frustrated and angry customers. If you don’t find a way to resolve their problems, negative reviews and bad word of mouth can have a serious and detrimental effect. This talk is for anyone that has (or hopes to have) customers, because it’s inevitable that at least some of the people you’ll deal with will be angry. You’ll learn a simple, yet extremely powerful, technique that can immediately defuse irate customers, and help get them on the path to a resolution of their problems.

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