WordPress has come a long way since Matt Cutts first spoke about SEO at WordCamp SF in 2007. The platform has changed and improved much of its SEO capabilities. But what’s left for the end user; which tweaks can really make a difference? Joost covers the most important aspects of a good WordPress SEO strategy.

In this talk, he will cover:
* your site’s settings
* your theme
* mobile friendliness and speed
* needed plugin(s)
* content

Note: while Joost is, of course, the project lead for Yoast SEO, most of this session will _not_ cover this plugin.