February 4, 2021 — Getting more traffic to your website is always a good feeling. But what are you supposed to do once you’re getting enough traffic but aren’t yet winning new customers? I’ll go over some best practices of what to do (and what not to do) in order to slowly turn new visitors into paying customers.
January 21, 2021 — Modern marketing requires authenticity. Your customers, and you, are content creators. Engage with customers and (legally) acquire the rights to content to drive engagement. User Generated Content drive action more effectively than brand generated content. It is time to leverage your community to grow your site.
November 24, 2020 — His talk will cover more about conversational intelligence (or chatbots as we colloquially call this) which is changing the way businesses around the globe are interacting with the customers.
Govind will also draw your attention to how chatbots are reducing human workflow on support centers, and how it’s going to be a common aggressive marketing initiative down the road. Briefing some interesting facts and thoughts about Chatbots, its history, few tools, a couple of design principles, and a demo of creating an MVP chatbot.
March 11, 2020 — This presentation will reveal some interesting and creative ways to build your prospect and email list to really explode your business … and in ways that evoke curiosity, likability and wow with your visitors (some will even willingly share and promote for you … could this be the secret to going viral?).
April 14, 2019 — In 2015 while running my previous business Action Gear we won the eCommerce Awards for “Best Customer Service in SA”. My topic would run through the key concepts for online business owners to know in order for them to be able to offer brilliant customer service too.
April 7, 2019 — This talk aims to all the people who can possibly interact with users and are looking to fine-tune their customer support skills.
December 2, 2018 — Paula will be walking us through how to take an audience first approach to designing your website, and not focusing all on yourself. She’ll walk us through how to find what questions your audience are asking, what you can do to ensure your site is answering them, and not to keep them coming back for more. You’ll walk away with actionable plans and tools that you can implement on your website right away with minimal changes.
February 26, 2018 — This talk will cover quick and easy methods to get feedback from your customers and increase the usefulness and usability of your website without needing a dedicated research team.
August 7, 2017 — User-centered design isn’t just the latest trend – it’s a natural extension of good customer service. By focusing on basic usability principles, you are more likely to make your customers (visitors, users) happy, and to meet your business, client, or personal goals.
Get simple tips on user research, creating good content, and UX standards that don’t change. User-centered design can help answer arguments and avoid tangents in the development process, and results in a better product.