Getting the right people to your site is hard enough. And making a sale to first time visitors is nearly impossible. So you need a way to build a relationship with your visitors and keep them coming back to your site until they are ready to buy from you.
You Need Email Marketing! Warren’s talk will cover:
– Selecting an email provider.
– Quick start guide to setting up your account and creating your first list.
– Creating your email template.
– Integrating your list with your site (collecting subscribers).
– Communicating with your list.
– Measuring, monitoring and improving your engagement.
– Case studies – what works and what doesn’t.
– Taking it further – segmentation and funnels.

Presentation Slides »