The hardest thing for many clients to understand is the PURPOSE of their website… who it’s for (their customers) and what it’s supposed to do (attract new or more business). In SEO terms, the most important thing is the matter of relevance. Valerie asks: relevant to what, relevant to whom?

Understanding one’s client is the key to knowing how to present the content of the site. In this session, Valerie will discuss the importance of defining business objectives and identifying one’s target audience in creating content that both engages that audience AND satisfies Google’s directives on creating an SEO-friendly website.

Presentation Slides »