What makes websites, mobile apps, and other digital media products go from ‘good’ to ‘great’? Or ‘very great’? How about ‘really, really, really great’? In this session, we will be looking at the Kano Model to unlock the secrets of companies who have turned their products from a new market offering to something that captures their users in total delight.

We will be exploring what makes digital media products successful offerings in the marketplace, what is this thing called “user research” and how to prioritize product features based on what your users really want and what you can deliver.

Walk away with three ways you can immediately apply the Kano Model as well as some resources on how to get started with a full-blown Kano Analysis.

This session is perfect for designers, developers, digital strategists, project managers, business analysts, product owners, and everyone who loves a great and delightful user experience – YOU!

Learning Outcomes:

– Get a high-level introduction to user research and how it contributes to a great user experience.
– Identify your product’s “exciters and delighters” against its “satisfiers” and “basic expectations”.
– Map out your user’s product needs versus the service you intend to deliver.
– Use the Kano Model to drive product decisions anchored on user research.

Presentation Slides »