Tomaz Zaman: Your website is not your business card.

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May 14, 2016

In this talk, I’ll present what the only purpose of pretty much *every* website is: conversion. It’s not about what the owner thinks and want and it’s not done when it’s built. I’ll present many steps that a site owner can (has to?) take in order to maximise their website’s performance (in terms conversion). While this topic may seem like a useless one, I’ve discovered a suprising amount of webmasters that don’t even have basic Google Analytics installed, let alone any conversion tracking software.

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WordCamp Switzerland 2015 10


Tomaž Zaman 6


Google Analytics 52
website 116


English 9413

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