Christie Chirinos: A/B Testing FTW

Continue the discussion

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Published

September 20, 2016

Whether we know it or not, most of the time that we open a website, see an advertisement on social media, television, or even in print, we are taking part in some sort of split test. If your business isn’t yet using some form of A/B testing or multi-variant testing, it’s time to start.

In this talk I will cover using testing to improve your services and increase the conversion on your eCommerce sites and lead generation forms. In addition I will cover when to test and where, as well as how to use split testing to validate or invalidate ideas about your business as early as possible.

Rate this:

Event

WordCamp Pittsburgh 2016 9

Speakers

Christie Chirinos 1

Tags

a/b testing 10

Language

English 4026

Download
MP4: Low, Med, High
OGG: Low
Subtitles
Subtitle this video →
%d bloggers like this: