You have a beautifully designed website and regularly produce unique, high-value content. Yet, your website has really low engagement metrics and an incredibly high bounce rate! What could you be doing wrong? It may be your site’s information architecture.
I’m going to walk you through and help you avoid some common IA mis-steps that I see people making, and show you some must-have tools you should use to make sure people can easily navigate your site and find your great content.
Whether you’re a designer, a developer, or a business owner, there are some critical tips and suggestions here that you won’t want to miss!