There’s an old saying that when all you have is a hammer, everything looks like a nail. You can build almost anything with WordPress, but should you? If you build a single landing page or a 5-page brochure site in WordPress, you may be burdening your client with the cost and effort of constant maintenance of a site they might update once in a year. But if you don’t use a CMS when you need one, managing that site is going to be a nightmare for the client. Here’s how to explain to clients what a content management system is, how to tell whether they need one, where to go if they don’t, and why WordPress is worth the higher cost of hosting, the ongoing maintenance, and the time it takes to learn how to use it in the first place.

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