Christie Chirinos: A/B Testing FTW

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October 24, 2016

Whether we know it or not, most of the time that we open a website, see an advertisement on social media, television, or even in print, we are taking part in some sort of split test. If your business isn’t yet using some form of A/B testing or multi-variant testing, it’s time to start.

In this talk I will cover using testing to improve your services and increase the conversion on your eCommerce sites and lead generation forms. In addition I will cover when to test and where, as well as how to use split testing to validate or invalidate ideas about your business as early as possible.

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WordCamp Dallas / Fort Worth 2016 15


Christie Chirinos 13


A/B Testing 31


English 9744

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