Francesca Marano: Multi-Author Blogging How to – Tips, Tricks, Tools To Keep You Sane

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November 1, 2016

In September 2013 I launched a blog for Italian creative female entrepreneurs: I was chatting almost daily with a bunch of other freelancers and we thought it would have been cool to have a place to hangout online and tell our stories.

Three years later, C+B (Casa+Bottega) is a very popular niche blog in Italy, entirely made of volunteers, with more than 10 regular authors and 50 guest-posters.

In these 3 years we tried many different approaches to organize our team and our editorial calendar: in this talk I will take you behind the scenes of our blog and show you what we do to coordinate our efforts and keep our sanity!

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