Zach Stepek: eCommerce Speed Demon – How To Break The Speed Barrier
Published
March 18, 2017
In eCommerce, speed is your most important metric. Mere milliseconds can mean the difference between a sale and an abandoned cart, which could mean millions of dollars in lost sales. I’ve spent a good portion of the last three years in pursuit of page speed, exploring caching, virtual machines, hosting platforms, SSL negotiation time, CSS preprocessing, minification, inline styles and WooCommerce optimizations with the goal of sub-one second pageloads. Using real-world examples, I’ll show you the results I’ve been able to achieve and how to replicate them yourself.
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Experiment
March 20, 2017 at 12:11 pm |
A really good talk.
March 20, 2017 at 12:12 pm |
Does HTTP/2 actually increase HTTP request load times in real-world testing?
March 22, 2017 at 11:26 am |
Thank you for your feedback, Luke! It’s really appreciated. From everything I’ve seen, yes, on a well architected site HTTP/2 will make things load faster due to the lack of artificial limitations. The limitations were there for good reasons, we’ve just outgrown them with the pace of high-speed internet adoption. Even with the added overhead of an SSL handshake as a requirement, just moving to HTTP/2 should shave hundreds of milliseconds off of your load time.
March 22, 2017 at 3:00 pm |
Seems like easy performance gains then.