Your website’s tone of voice affects the way your users feel and how they act. So could the language on your site be causing people to feel uncomfortable or excluded?

We’re going to explore how changing even a few words can make for a much more inclusive website. If time permits, I’ll also present user testing results to illustrate the difference these small changes can have on user diversity.

This workshop includes:

• Why and how to create an inclusive tone of voice
• Tips on improving the UX and accessibility of your writing
• Examples of subtle changes you can make to your own site(s) and your other marketing channels
• How online inclusiveness can improve offline diversity