Tammie works at Automattic, the company behind WordPress.com. She has a varied background including psychology, design, front end development and user experience. She is a contributor to WordPress and passionate about Open Source.

She explain how can you truly create an experience without knowing who you are creating it for? Why does so much get made without user research? Why do so many creating experiences not run user tests or engage with their users at any point? It isn’t a privilege of the wealthy agency or invested company. In this talk, she shows why knowing your user’s matters and how you can start truly understanding them to make a better experience.

Presentation Slides »