June 6, 2017 — Tammie works at Automattic, the company behind WordPress.com. She has a varied background including psychology, design, front end development and user experience. She is a contributor to WordPress and passionate about Open Source.

She explain how can you truly create an experience without knowing who you are creating it for? Why does so much get made without user research? Why do so many creating experiences not run user tests or engage with their users at any point? It isn’t a privilege of the wealthy agency or invested company. In this talk, she shows why knowing your user’s matters and how you can start truly understanding them to make a better experience.

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January 15, 2017 — Dashboard: Media
Dashboard: Pages
Dashboard: Comments
Dashboard: Appearance
Dashboard: Plugins
Dashboard: Users
Dashboard: Tools
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August 23, 2016 — “How to train your users to create accesssible content.

This talk is aimed at users, developers and project managers.”

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January 20, 2016 — You’ve probably seen it happen- someone complains because they just got a website, but they don’t know how to use it. Their designer or developer or project manager just left them high and dry without some type of direction or documentation.

Let’s face it, as a designer or developer or project manager, you’re definitely going to run into someone who isn’t really that familiar with WordPress. In fact, you’ll encounter all sorts of user levels when it comes to working with clients. How do you teach your client how to use their WordPress website? How do you figure it into your project’s scope? If you don’t like teaching them, what can you do to make sure your relationship with your client ends on a good note because you were diligent to give them the tools they need to continue on their own?

I’ll be going over strategies to help you put together a plan on teaching your clients how to use WordPress. Let’s decrease the frustration together and allow your clients to become enthusiastic WordPress users that are making money.

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January 11, 2016 — The goal of this talk is to showcase examples of how your theme and plugin development can benefit from performing usability testing. After short introduction on usability testing, we will take a visual look into the user feedback and how you can base your plugin/theme improvements on it.

January 7, 2016 — You love WordPress, and if you are not already making a nice living with it, why not? The WordPress economy is expanding and more people are becoming involved in all aspects around WordPress, whether it be freelancing and entrepreneurship, blogging and content creation, search engine optimization, social media and marketing, developing plugins and themes, designing sites, User Interface, Maintenance, User Experience, Executives, Project Managers, Teachers, Presenters, and on… all working with WordPress in some capacity. This light-hearted session will break down several different types of popular positions and some of the requirements to do that job, which traits work best with which titles, and how you can begin to find your dream WordPress job.

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December 5, 2015 — Increase your audience by writing translation ready plugins and themes WordPress is growing every day – from 18% of the web in 2013 to 23% in 2014. In 2014, with the release of WordPress 4.0, international downloads surpassed English downloads for the first time.
Some of the largest portions of non English downloads come from countries where English is not an option at all. For software creators this means that if your product is not localized, it’s not going to be used at all.
This talk clarifies the terms internationalisation (i18n) and localisation (l10n) and explains the benefits of writing translation-ready plugins and themes. It also provides advice for small business owners, plugin and theme developers on how to grow their international community and create their product evangelists outside of the English speaking world, which can exponentially lead to product growth alongside the core project.

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November 18, 2015 — A common refrain when building software is “think of the user first!” Let’s take a look at how we define our users, how that shapes what we build for them, and what that might mean for the holy grail of a core fields API.

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October 20, 2015 — Voor veel plugin developers, zeker degenen die niet in teamverband werken, voelt user support vaak als een klusje. Iets wat gedaan moet worden, in plaats van een belangrijk onderdeel van het laten groeien van de user base (en uiteindelijk: het verhogen van sales). Ines verteld over wat er gedaan kan worden om je support proces te verbeteren en te vereenvoudigen, zodat je minder waardevolle tijd verliest.

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June 2, 2015 — Charities and associations, especially smaller organisations without technical staff, often struggle to plan and manage a website. This presentation addresses some of the questions they might ask: how to find and work with a WordPress developer; what to put in the project brief; how can WordPress be used to create campaign and directory websites; and how to test, launch and promote a non-profit website. The talk is illustrated with examples from real life websites, with opportunity for you to ask questions and share your own experiences.

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