Saurabh Shukla: Marketing Lessons I Learnt From The WP Community

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June 15, 2017

I still like to be called a WordPress developer but I have managed products and dabbled at marketing before. In 2014, I started getting active in the WordPress ecosystem and eventually led the organising of WordCamp Pune 2015.

In this period, I was able to create successful, non-intrusive promotional campaigns for various WordPress related activities, especially WordCamp Pune. I learnt a lot of things there.

I have been working since I was 18, so I have been working for 16 years now and I have seen different sales and marketing tactics in my career in different managerial roles. I’m going to compare and contrast concepts behind some common marketing tactics/strategies with some proven engagement strategies that I learnt from the WordPress ecosystem.

While the topic is definitely business oriented, it will have insights and examples that are useful both for individuals and organisations.

The concepts are simple and can be grasped by anyone with zero marketing skills, as well.

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WordCamp Nashik 2016 8


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