September 13, 2022 — This talk explains why it’s so hard to move your businesses forward while you’re busy with client work. Learn a strategy to address this very common issue, and find the motivation to make it happen.

July 9, 2021 — Organizzare i documenti di supporto (manuali, tutorial, video e altre risorse) per farli diventare una fonte preziosa di conoscenza del prodotto, da condividere con clienti e colleghi. Una sfida complessa e trasversale, dalla gestione dei ruoli al potenziamento della search nel sito.

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January 18, 2021 — This talk explains seven steps to sustainability that Kori Ashton learned in her time as the co-founder and CEO of a WordPress shop. Her business grew from couches to a full crew to acquisition in five years. She shares key concepts for driving sales, improving processes, and increasing margins.

January 14, 2021 — Partnering with the right service providers takes you out of the world of time and materials and into value selling. Learn how to scale with partnerships that augment and complement your business. Ask the right questions. Differentiate between affiliates and partners. Focus on core skills and markets to grow.

June 21, 2020 — As business owners, we have big goals and dreams. To build a team, to launch a new product, to craft a business that works for us vs us being a slave to it. Yet with all the noise of daily to-dos, the distraction of shiny objects, and the world telling us what we “should” be doing vs what we want to be doing it’s no wonder we stay stuck.
In this talk, Jocelyn will explore the habitual patterns that keep us stuck and self-sabotaging our success. You will learn how to determine what you really want in your business, how to chart a course to get there, how to stay laser-focussed, and, ultimately, create a business you love.

November 13, 2017 — Working for yourself, whether as a freelancer or the owner of an agency is hard work, and the stress of wearing a dozen hats can be overwhelming.

But it doesn’t have to be. In this talk, I’ll share my knowledge from 5 years of running a growing agency.

We’ll cover topics like:
1. Working less without sacrificing income.
2. Managing client expectations.
3. Hiring your first (or second or third) employee
4. Working on and in your company at the same time.

Running a business is a process, and one that can never be absolutely perfected, but it can simultaneously be a rewarding and fulfilling experience.

June 20, 2017 — Jason is partner and head of Finance at WordImpress.
In his talk he was discuss:
-How our firm used the “free downloads metric” to monitor paid growth in year 1 of Startup (we are now in year 3 of GiveWP.com)
-How we used financial projecting to grow from 4-8 employees with no outside investors
-Planning our internal “hours as dollars” against Code base assets and COG expenses
-Using Cash Flow projections rolling three months to plan for product development cycle budgets
-Budgeting marketing, quarterly without understanding future sales
-Release learnings vs. free and vs. paid and how our projecting formulas change as our business matures
-Projecting renewals

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