‘Business Practices’ Videos

  • Kori Ashton: Improving Your Business Model for Freelancers and Small Businesses

    WordCamp San AntonioSpeaker: Kori Ashton

    January 18, 2021 — This talk explains seven steps to sustainability that Kori Ashton learned in her time as the co-founder and CEO of a WordPress shop. Her business grew from couches to a full crew to acquisition in five years. She shares key concepts for driving sales, improving processes, and increasing margins.

  • Robert Jacobi: The Partnership Kitchen

    WordCamp San Antonio 2020Speaker: Robert Jacobi

    January 14, 2021 — Partnering with the right service providers takes you out of the world of time and materials and into value selling. Learn how to scale with partnerships that augment and complement your business. Ask the right questions. Differentiate between affiliates and partners. Focus on core skills and markets to grow.

  • Clifton Griffin: Running an Agency – Or How I Learned to Stop Worrying and Love the Job

    WordCamp D.C. 2017Speaker: Clifton Griffin

    November 13, 2017 — Working for yourself, whether as a freelancer or the owner of an agency is hard work, and the stress of wearing a dozen hats can be overwhelming.

    But it doesn’t have to be. In this talk, I’ll share my knowledge from 5 years of running a growing agency.

    We’ll cover topics like:
    1. Working less without sacrificing income.
    2. Managing client expectations.
    3. Hiring your first (or second or third) employee
    4. Working on and in your company at the same time.

    Running a business is a process, and one that can never be absolutely perfected, but it can simultaneously be a rewarding and fulfilling experience.

  • Jason Knill: Forecasting The Future – Business Practices And Financial Forecasting For A Growing WordPress Business

    WordCamp Asheville 2017Speaker: Jason Knill

    June 20, 2017 — Jason is partner and head of Finance at WordImpress.
    In his talk he was discuss:
    -How our firm used the “free downloads metric” to monitor paid growth in year 1 of Startup (we are now in year 3 of GiveWP.com)
    -How we used financial projecting to grow from 4-8 employees with no outside investors
    -Planning our internal “hours as dollars” against Code base assets and COG expenses
    -Using Cash Flow projections rolling three months to plan for product development cycle budgets
    -Budgeting marketing, quarterly without understanding future sales
    -Release learnings vs. free and vs. paid and how our projecting formulas change as our business matures
    -Projecting renewals

    Presentation Slides »