Andy Crestodina: Building Better Mousetraps- A Content-based Approach to Conversion Rate Optimization

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Published

August 30, 2017

This presentation is a breakdown of the major conversion factors in terms you haven’t heard before. And it begins and ends with content. Andy has helped plan more than 1000 websites over the last 16 years. For the first time, he will show the process for conversion optimization through content.

• Why most websites fail today, according to 12 years of research
• How and where to use the two kinds of evidence
• How to create a conversion map that guides visitors thoughts and action

You’ll leave with new insights into the psychology of you visitors and new ideas on which changes to your site will make an immediate impact.

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Event

WordCamp Chicago 2017 28

Speakers

Andy Crestodina 1

Tags

content 147
optimization 46

Language

English 6401

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