Jennifer Shaheen: What’s Your Data Story?

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October 17, 2017

Every time a visitor comes to your website or views your social media content, they’re telling you what they think about your business, products you’re selling and content you’re sharing. This information doesn’t show up in the comment section! Valuable insights are waiting for you in your website and social media analytics.

Key Takeaways:

– Data reveals what products and messaging attracts customer attention.
– Learn how to discern your visitors unique path to purchase, including any stumbling blocks that may be slowing your sales.
– Learn how to identify data duplication and other common system configuration errors that compromise the validity of analytic data.

Intended Audience Type: Marketers, Content Managers
Intended Audience Experience: Beginner to Intermediate
Attendees should know the basics of Google analytics and metrics.

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WordCamp Rhode Island 2017 19


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