‘landing pages’ Videos

  • Diane Whiddon: Writing a Non-Sleazy Landing Page

    Diane Whiddon: Writing a Non-Sleazy Landing Page

    WordCamp Denver 2017Speaker: Diane Whiddon

    November 16, 2017 — It’s pretty well-known that landing pages follow a psychological model designed to get people to do what you want them to do. But that doesn’t mean that they have to be manipulative. It’s possible to write meaningful sales and landing pages that market your product or service in ways that connect with your right people. Then, it’s the connection that sells, and not because you’re being coercive, but because you’re actually illustrating that you can be of service to them.
    In this presentation, you’ll learn how to use compelling language that doesn’t manipulate people’s pain or fear, and how to close a sale on your website that you can feel good about.

  • Sarah Benoit: How to Create Killer Landing Pages that Convert

    Sarah Benoit: How to Create Killer Landing Pages that Convert

    WordCamp Asheville 2017Speaker: Sarah Benoit

    June 19, 2017 — *This is a 15-minute Lightning Talk*

    What are landing pages? Why are they important? What role can they play in generating more conversions and more revenue? Find out the key aspects of successful landing pages and how you can get more of your website visitors to take action and become leads and sales.

    Takeaways:

    List of successful landing page examples
    Identify the types of conversions that might work for your website
    Outline tracking tools that will help quantify landing page success

    Presentation Slides »

  • Alex Oliveira: Importance of Landing Pages

    Alex Oliveira: Importance of Landing Pages

    WordCamp Miami 2017Speaker: Alex Oliveira

    May 14, 2017 — In this track you’ll learn the anatomy of a landing page. The design layout, what copy to write, images, call-to-action-, best forms to use and much more. In addition, you’ll find out how to optimize and market your landing page.

    Presentation Slides »

  • Tiziano Fogliata: Landing page con WordPress – Come ottenere di più dal tuo sito

    Tiziano Fogliata: Landing page con WordPress – Come ottenere di più dal tuo sito

    WordCamp Torino 2016Speaker: Tiziano Fogliata

    April 8, 2016 — L’intervento è rivolto principalmente a blogger, imprenditori, professionisti e a tutte le persone o aziende che voglio sfruttare il sito per sviluppare il proprio business, ma non mancano gli spunti anche per sviluppatori e web designer. I principali temi trattati saranno:

    • Cos’è una landing page, a cosa ti può servire e perché è importante;
    • Come realizzare una landing page con WordPress e soprattutto una che funziona: gli aspetti da curare e gli errori da evitare;
    • Gli strumenti e le tecniche per misurare e migliorare il successo di una landing page.

    Presentation Slides »

  • Erik Bernskiöld: High Converting Websites and Pages—What Do They Have In Common?

    Erik Bernskiöld: High Converting Websites and Pages—What Do They Have In Common?

    WordCamp Norrköping 2015Speaker: Erik Bernskiold

    October 9, 2015 — All websites we build have a goal, usually to convince a visitor to do something we want in one way or another. Optimizing websites for conversion requires knowledge about how we humans work, how we make decisions and how we can predict our irrational behavior and use it for good. In this session, we’ll explore working techniques and methods of high converting websites and landing pages, building ourselves a tried-and-tested toolset to make our website achieve business success.

    Presentation Slides »