‘Customer Relationship Management’ Videos

  • Wouter van de Velde: Don’t call us, we’ll call you

    WordCamp Rotterdam 2018Speaker: Wouter van de Velde

    April 23, 2018 — Als je je eigen bedrijf hebt, weet je waar ik het over heb: Je hebt niet genoeg contact met je klanten. En als je al contact hebt met je klanten, zijn de gesprekken saai en vol misverstanden. Hoe zorg je ervoor dat de gesprekken een toegevoegde waarde zijn voor jou en jouw klanten? In deze presentatie zal ik je een aantal technieken leren die je kan gebruiken om de gesprekken met bestaande en nieuwe klanten naar een hoger niveau te tillen.

  • Scott Buscemi: Setting up a CRM you’ll actually use

    WordCamp Los Angeles 2017Speaker: Scott Buscemi

    January 14, 2018 — You’ve probably set up a CRM (Customer Relationship Management system) for your company before, but stopped using it after day one. It ends up feeling like more work with little value.

    With marketing automation tools, you can set up a CRM that you’ll actually want to use. Automatically find out how your customers found you, what pages on your website they’ve visited, and how they’ve interacted with you in the past. All of this information can turn you into a stellar and empowered salesperson.

  • Manuela van Prooijen: Long live the customer – how to get more out of your WordPress business

    WordCamp Geneva 2016Speaker: Manuela van Prooijen

    April 4, 2017 — Many companies do not use the full potential of their existing customers. Too often those clients are considered a piece of furniture. The clients are there, but often overlooked and not being paid attention to.

    The constant struggle to acquire new customers however is 5 to 10 times more expensive then selling services and goods to existing clients. At my company Weblish we mainly focus on catering our existing WordPress clients in an unusual and refreshing manner. I will share ten of our strategies to create a crowd of happy and loyal customers and as a result: more return (recurring) business.

  • Jeffrey Visser: WordPress and Salesforce (or your choice of CRM)

    WordCamp Nederland 2016Speaker: Jeffrey Visser

    November 10, 2016 — “Salesforce: $8 billion revenue in 2017” reads a headline in late 2015. “Salesforce Announces Appointment of Neelie Kroes to its Board of Directors” is the title of a press release from the Californian company.

    Customer Relationship Management (CRM) has been around for a while so what is the big deal with Salesforce? What does this mean for WordPress projects? Acting on client requests to “make their WordPress site smarter” by connecting it to their Salesforce environment we set out to create an easy to use plugin that connects in a matter of minutes.

    This talk focusses on questions and (red) flags raised when connecting WordPress to a CRM (Salesforce specific) for a client. Will this forever be a choir or can we make CRM and additional features such as accounting and market research exciting?

    Presentation Slides »

  • Marius Vetrici: Moving From Software Products to WordPress Services

    WordCamp Bucharest 2016Speaker: Marius Vetrici

    November 3, 2016 — Marius fell in love with WordPress back in 2006 when he started his first blog about entrepreneurship. Later on he founded WPRiders, a technical WordPress agency with a focus on customer’s business goals. After launching different products for both local as well as the international market, Marius’ agency is now providing WordPress services for worldwide clients. At WordCamp Bucharest, he will be speaking about Moving from software products to WordPress services, where he will share some lessons learned from his past experiences.

    Presentation Slides »

  • Aleksandra Gościniak: Zatrudnij mnie! – czyli jak szukać potencjalnych klientów?

    WordCamp Gdynia 2016Speaker: Aleksandra Gościniak

    October 7, 2016 — Zastanawiasz się, jak znaleźć wartościowych klientów, którzy docenią Twoją pracę i nie będą wykłócać się o każdą złotówkę? Aleksandra opowie o swoich sposobach szukania nowych zleceń, które stosuje w swojej codziennej pracy. Dowiemy się także, jak NIE warto szukać nowych klientów, aby nie wpakować się na przysłowiową minę. W końcu praca ma być przyjemnością!

  • Laura Lynch: Content Marketing: Building a Relationship of Trust

    Wordpress Meetup ViennaSpeaker: Laura Lynch

    July 7, 2016 — Content Marketing: Building a relationship of trust by Laura Lynch (@darjeelingblend)

    Have ever imagined to get more readers, followers, leads, prospect, clients, writing content on your blog?

    With the right type of content, paying attention to SEO, and following a few rules, you can positively impact your business in a few easy steps. And WordPress is the best platform for it!

    Laura Lynch is a freelance copywriter, content marketer, and researcher for several agencies in and around Ann Arbor, Michigan. She creates and edits content for four different blogs, and is getting ready to publish an ebook on social media marketing for small businesses. She has been a speaker for Michigan Marketing Minds, and is a recent devotee of WordPress.

    Laura will help us answer key questions, including:

    • Which numbers matter on social media?
    • How big is your audience?
    • What is your engagement rate?

    And many more!

    Presentation Slides »

  • Łukasz Bieniek: WPsalesforce – zrób to sam w jeden wieczór

    WordCamp Krakow 2015Speaker: Łukasz Bieniek

    January 5, 2016 — Jak w jeden wieczór zrobić prosty CRM (Customer Relationship Management) lub system zarządzania działem sprzedaży, w oparciu o WordPress. Przedstawione zostanie skuteczne wykorzystanie własnych typów postów, własnych pól oraz edycja postów przez front-end do stworzenia CRMa dla firmy handlowej.

    Presentation Slides »