If you do not structure your website neatly, your visitors will get lost and Google will get lost. You have to tell Google which posts are most important, otherwise, all of your posts will be competing for attention. In order to overcome this problem, you’ll need a kickass internal linking structure. So what can you do to avoid your site structure becoming an issue? In this talk, I will go into 5 ways to improve your internal linking structure and with it, your SEO! 1. Decide upon cornerstones 2. Link from tail to head 3. Regularly evaluate categories 4. Use tags (but not too many) 5. Identify and solve orphaned content