Rene Ramirez: Measuring Success – A Guide to Using and Understanding Google Analytics

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December 14, 2018

This presentation will start with the basics behind Google Analytics and dive into intermediate level guide to using the dashboard as well as procedures and process for the following:

– Basics of installation
– Setting up a dashboard
– Getting comfortable with the terminology and what everything means.
– Analytics channels and conversion tracking

My goal is help attendees understand that Google Analytics is more than just tracking “number of hits”, but it also contains a wealth of information that can help them get the most from their site.

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