February 25, 2018 — WooCommerce is the most popular e-commerce platform on the most popular CMS, WordPress. It is great for selling discrete products, be them digital, physical, or subscription-based. But what if your “product” is a time-and-materials type service, where clients pay for the time it takes to do something. We love WC, but didn’t find an out-of-the-box solution that fit our need. So over 9-months of testing and refinement we built our own. This talk covers our process, the results, and lessons learned along the way.

February 25, 2018 — This track consists of five short sessions focused on Blogging and Social Media.

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Use These 5 Basic Blogging Skills to Rock Instagram

Jessica Rhae

Don’t be intimidated by Instagram. Many of the core tools used grow a successful blog also apply to this social channel. You’ll walk away from this session with 5 strategies you can use to skyrocket your success

SLIDES: https://2017.seattle.wordcamp.org/files/2017/11/WordCamp-Pres-J_Williams-Instagram-10_22_17.pdf
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How I Repeatedly Broke my WordPress Site – and How I Cleaned-up The Mess

Steve Case

What happens when you start building your site without considering what you want it to do? What happens when your web hosting company is part of the problem?

We’ll look at a real-life example of how to make wise choices while planning your site, what can happen when you don’t make the best choices – and how to clean up the mess, regardless of who or what caused the problems.

As our example, we’ll look at what happened when a simple site evolved into a WordPress site, and what happened while trying to get them to play well together.

This journey will be both fun and educational. No experience required!

SLIDES: https://2017.seattle.wordcamp.org/files/2017/11/WordCamp-Seattle-2017-Steve-Case.pdf
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WordPress Redirect Links: Your New Best Friend for Influencer Marketing

Lyndal Cairns

WordPress redirects are a much underused tactic in marketing campaigns. At NTEN, we gave unique addresses to partners in a marketing campaign, which allowed us to track the web traffic that came from them. That info not only helps us make better decisions about marketing partners but is also really useful to share with the partner as a win, so we can keep them engaged and more likely to keep sharing. This small piece of WordPress tech can have a huge impact.

SLIDES: https://2017.seattle.wordcamp.org/files/2017/11/WordPress-Redirect-Links-Your-New-Best-Friend-for-Influencer-Marketing.pdf

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Proper Care and Feeding of Trolls
Kimberly Gauthier
Many bloggers don’t worry about trolls. “I’m not big enough to attract a troll,” I’ve been told. If you’re thinking of that combative person who hides behind a fake name or anonymous profile, spewing insults and political rants, that’s only one of many kinds of trolls. In reality, a troll can be a family member, a friend, or a passionate person who believes they are saving the world from your lies.

Whatever troll you’ve attracted to your blog, it can be stressful and be distracting for both you and your readers. In this session, I’m going to share the steps I take to protect myself from a trouble maker.

SLIDES: https://2017.seattle.wordcamp.org/files/2017/11/Proper-Care-and-Feeding-of-Trolls.pdf
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Counting down: What not to forget when you launch your website

Joshua Lynch

You’ve completed the famous five-minute installation of WordPress, customized a theme and published some content, but now what? We’ll cover the essentials of launching a professional site with WordPress, and some helpful tools for quality control, SEO, security, webmaster tools, analytics, monitoring, and maintenance.

SLIDES: https://docs.google.com/presentation/d/1sRqvwS-j8Vc3UrIjPDS8z91OWHclX1dLOI68cCmRlSM/

February 25, 2018 — A frank and honest discussion with women who have been involved for different amounts of time in WordPress – ranging from development to designer to marketer.

February 25, 2018 — In this session, Adam details his story of creating a sustainable plugin business. He shares actionable advice that audience members can put into practice immediately to grow not only a user-base, but also a customer-base. Adam also explains the techniques he uses to guide free-users to premium product.

Attendees will learn everything they need to know to market a plugin that people will love, and recommend to others.

February 24, 2018 — ¿Estas dispuesto a vivir de WordPress? Felicidades!!! aqui te resumo algunos pasos para que el camino sea más sencillo. Toda ayuda es buena ¿verdad?

February 24, 2018 — Revisaremos lo que implica hacer UX copy y cómo WordPress puede echarnos una mano desde el core y con sus plugins. También presentaremos algunas recomendaciones para la creación de contenido.

February 24, 2018

February 24, 2018 — Lo que necesitas saber sobre el nuevo Reglamento de Protección de Datos y cómo afecta a tu web en WordPress

February 24, 2018

February 22, 2018 — He is the past President of Rhode Island School of Design and formerly eBay‘s Chair of their Design Advisory Board. He is also the recipient of many awards, including the Smithsonian Institution National Design Award.