November 11, 2018 — Introducción a las variables nativas CSS. Ejemplos prácticos de cómo modificar dinámicamente un tema de WordPress desde el front-end y cómo pueden usarse para mejorar la accesibilidad de una web.

November 11, 2018 — ¿Estás analizando lo que pasa en tu sitio web? ¿Tomas decisiones en base a los resultados que obtienes?

En esta ponencia voy a ayudarte tanto a empezar como a replantearte toda la estrategia de analítica de tu sitio web con WordPress. Veremos cosas que no suelen mencionarse en los tutoriales online y que van mucho más allá de cómo se instala el código de seguimiento de Google Analytics.

Repasaremos algunos conceptos sencillos y profundizaremos en ellos para ver cómo pueden ayudarnos a potenciar nuestras páginas web identificando oportunidades de mejora.

Hablaremos de sesiones, conversiones o rebotes pero también de experiencia de usuario, plugins y casos de éxito.

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November 11, 2018 — Vamos a ver cómo empezar un tema WordPress con estas herramientas. Para trabajar con un preprocesador como Sass, Less o Stylus. Para automatizar tareas como la compilación y minificación de Sass y JavaScript, la adición de prefijos o la unificación de ficheros. Para organizar los archivos de un proyecto de manera eficiente. Para que mientras trabajamos, nuestro navegador se vaya recargando a medida que hagamos cambios con Live Reload y podamos testear la web en distintos dispositivos a la vez con Browser Sync.

November 8, 2018 — Two weeks before the scheduled release of WordPress 5.0, the first version with the new editor, Gutenberg, Matt Mullenweg, co-founder of WordPress, dropped by WordCamp Portland for an unscheduled Q&A with the audience.

In this 35 minute session he answers questions about the new editor, accessibility, the business ecosystem around WordPress and more.

November 7, 2018 — The practice of branding can be traced back to 50.000 years ago. The first concept of marketing branding to 4000 BC. And what we modernly call marketing, branding, and advertising to about 150 years ago.

With the (r)evolution brought forth by the Internet and Social Media, today “we are all brands,” and as such, we all need to be aware of how to best manage a brand.
This talk is a primer on the origin and the evolution of the concept of branding, to better understand – and care for – our brand(s), regardless of their being a company, a product or a personal one.

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November 7, 2018 — Let’s see whether you can make your next complex WordPress project easier with WordPress Multisite. Imagine hundreds of websites in the single instance of WordPress. Each is independent but connected together. What it will be? Governmental website or multilingual online store? Blogging platform or franchising company? Country basketball teams websites or online education centre? These all made easy with WordPress Multisite. Network of WordPress sites will grow with you! You’ll see what WordPress Multisite capable of and when to ask a developer to use it.

November 7, 2018 — In 2000, the internationally renowned security technologist Bruce Schneier wrote: “Security is a process, not a product”. In the same essay, he wondered: “Will we ever learn?”. Apparently not.

How many times have you considered your WordPress application security only once completed? How many times have you installed a security plugin and thought it was enough? Securing a web application doesn’t mean installing a plugin just before deployment. Not at all.

I’m very passionate about security and I’d like to share my thoughts with you. My focus will be the security awareness related to web applications. Is WordPress secure? I will answer this question very clearly. And you’re not gonna like it!

November 6, 2018 — Many WordPress designers, developers, and site owners rely on Google Analytics for insights into their site visitors.

The problem is that GA provides you with only half of the story, such as traffic source, number of visitors, page views, etc.

To uncover deeper insights, turn to behavioral analytics. Specifically, what are your site visitors actually doing while on your site? Where is their attention on the page? How far are they scrolling? In which particular fields are they abandoning your forms?

Behavioral analysis is an insights engine, enabling you to transform your site performance.

In this session, learn how to use behavioral analytics and analysis effectively to determine site adjustments that will lead to higher engagement and increased return on investment (ROI).

November 6, 2018 — If you can never seem to find time to redesign your own website or launch a new service because you’re too busy with client work… you’re not alone, and this talk is for you!

Attendees will leave with a (1) better understanding of why it’s so hard to move our businesses forward when we’re busy with client work, (2) a clear strategy to address this very common issue, and (3) the motivation to make it happen!

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November 1, 2018 — Google Search is the most-used search engine on the World Wide Web, handling more than three billion searches each day.

In this session, you will learn how you can optimize your websites for users and to be compatible with Google search engine.

You will learn how search works. You will be given tips on how to do well on search and explore tools that Google offers which you can use to manage your online presence on Google Search.

This session is suitable for website or business owners as well as web developers who want to learn more about your website presence on Google organic search.