December 17, 2018 — Mariano Pérez, organizador de la WordCamp Sevilla, consultor web y usuario de WordPress desde 2005, viene a darnos una clase magistral para Orquestar WordPress para que suene como una sinfonía.

En esta charla, Mariano nos hará una iniciación a Docker y Kubernetes para automatizar el despliegue de tus sitios web sea más fácil y cómodo; entre otras cosas cómo adaptar el número de servidores dependiendo de la carga.

Si parte de tu trabajo es precisamente esto, esta charla no puedes dejarla escapar.

No te olvides que también puedes encontrarlo en su twitter y visitar su blog MPC Digital.

December 17, 2018 — WordPress va más allá de la funcionalidad que ofrece en la instalación inicial ¿necesitas mostrar un portfolio? ¿gestionar un comercio electrónico? Vitamina tu instalación de WordPress con plugins para extender su funcionalidad y adaptarlo a tu proyecto.

Fernando Puente te explicará de manera magistral qué son y cómo se usan los plugins en su taller Extender la funcionalidad de WordPress.

Acerca de Fernando Puente
Fernando Puente es informático de vocación y de profesión, formador ocasional de WordPress para periodistas y beginner de comer y beber. Desde 1996 trabajando en TI, y los últimos 12 en medios de comunicación y comercio electrónico con WordPress. Trabaja con WordPress desde 2007. Esta especializado en performance para grandes medios y comercio online. Todo un referente en nuestra comunidad WordPress.

December 17, 2018 — ¿Qué es WordPress?, Requisitos de WordPress, Descargar e instalar WordPress, Conectarse al panel de administración de WordPress.

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December 17, 2018 — As freelancers, we all know how difficult it can be to keep clients on track. From shifting visions to missed deadlines to massive scope creep – it can feel like an uphill battle to keep things on deadline and within the original contract you signed. Fortunately, with strong client communication you can avoid many of this issues. As a long-time project manager and freelance developer, I’ll dive into the foundations of good client communication including: setting expectations, using deadlines and timelines effectively, buffering for client schedules, measuring out next steps, and handling conflict.

December 17, 2018 — The new WordPress editor (Gutenberg) is how all new content is to be created on WordPress. However with the way the data is stored, is that really the best way to power an application? I will walk through the drawbacks for how Gutenberg stores data, and how to easily change that to more easily power custom headless (and not) web applications.

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December 17, 2018 — An update to last year’s WCLAX 2017 SEO talk, this presentation will cover everything that has changed in the last 12 months and will go into what Google’s algorithm is liking this year.

This rapid-fire talk will cover and provide step by step instructions on the following SEO processes:

– Topical organization of content, bread crumbs, and schema.
– Implicit and explicit entities, what they are and why they are important.
– Voice search optimization for publishers, name-brands and service providers.

We will also dive into Google’s new Search Console, its new reporting features and what it all means for bloggers, marketers, and webmasters.

The primary objective for this talk is to help attendees become more educated about the ever-changing world of SEO and to keep these new practices in mind as they work on their websites.

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December 17, 2018 — Join the team of SEO experts from TopHatRank SEO as they provide attendees with actionable SEO recommendations and solutions. They’ll audit your site on stage in real-time proving you with actionable SEO solutions to your existing website. No theoretical solutions or hypothetical scenarios in this session. You’ll walk away knowing what you need to do to your website.

3-6 attendees will have the opportunity to get their site audited and everyone else can watch and learn from these real world examples!

December 17, 2018 — Érase una vez unos gurús que se equivocaron de lleno. Extendieron el rumor de que las redes sociales matarían la comunicación por correo electrónico y que el email marketing estaba en sus últimos días.

El email marketing no solo no ha muerto, sino que cada año se hace más fuerte.

Hoy en día sigue demostrando que es una estrategia imbatible y es una de las herramientas más poderosa para fidelizar clientes y conseguir ventas en cualquier negocio.

Tú también puedes conseguir vender más con ayuda del email marketing porque “el email marketing está más vivo que nunca”.

Si quieres convertir el email marketing en tu mejor comercial, acompáñanos.

En la charla veremos:
– Qué es y qué no es el email marketing
– Qué beneficios tiene para ti y para tu negocio
– Datos sobre email marketing que no te dejarán indiferente
– Claves sobre cómo conseguir emails para tu lista de suscriptores
– Algunas de las mejores herramientas de email marketing
– Cómo implementarlo en WordPress

December 14, 2018 — This presentation will start with the basics behind Google Analytics and dive into intermediate level guide to using the dashboard as well as procedures and process for the following:

– Basics of installation
– Setting up a dashboard
– Getting comfortable with the terminology and what everything means.
– Analytics channels and conversion tracking

My goal is help attendees understand that Google Analytics is more than just tracking “number of hits”, but it also contains a wealth of information that can help them get the most from their site.

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December 14, 2018 — GDPR is fundamentally changing the way we do business online. With GDPR now in effect for nearly 4 months, what does this mean for your site? Is the GDPR law geographically limited? Sam brings his 20 years of cybersecurity experience to discuss how you can protect your client data, what to do in the event of a data breach, and how you can prevent one. We’ll answer your questions and more including how your plugin choices can affect GDPR compliance.