June 11, 2018

June 11, 2018 — This lighting talk will give a high level overview of WordPress filter and action hooks.

June 11, 2018 — Out of the box, WordPress provides a handful of user roles, from Subscriber to Administrator, each with an increasing level of access to manage content and settings on the site. While these roles provide a great starting point for many WordPress sites, they don’t offer the granularity one expects in a large organization with complex editorial workflows. Fortunately, these roles just begin to tap into the power of WordPress’s underlying capabilities API, which provides fine-grained access control for every aspect of the site’s administration, from controlling who can access a settings screen to which users can edit or publish a particular post.

This presentation focuses on the technical aspects of role and capability management in WordPress. How do you create and edit user roles? How do you dynamically filter capabilities? What the heck is a “meta capability”? How can you have more control than the various role editing plugins provide? We’ll take a journey through the code to learn the most effective and efficient ways to manage your users’ editorial and administrative experiences, using some examples from solutions Modern Tribe has implemented at Stanford Law School and Harvard Law School.

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June 11, 2018 — Every time I meet with a potential client they have the biggest dreams in the world about what they want to do with their website, how they expect their websites to function, and all the money they’re going to make – this month! They think they’re SO close… All they need is “a little SEO” to get them over the top.

They’re wrong. 9 times out of 10, even the biggest and most long-standing business website is missing many of the very basic business requirements – both on the website and throughout the business’s online profiles, listings and other assets.

Before you blog for your business, make sure to take care of all the fundamentals so your blog can provide the biggest benefit for potential customers and to your your business.

This session covers all the things that are commonly (and some uncommon things) missing from most business websites.

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June 11, 2018 — There’s what we tell the world, what we tell our friends and what we tell Google. But only one of these gets the truth. Our search behavior delivers an aggregated, anonymized and unadulterated view of what we really care about. For marketers who are clawing for reliable and insightful user insights, you can’t afford to overlook keyword research. So why do we use search behavior only to enhance our SEO and PPC? What if it could inform your email marketing, call centers, in-store displays, social media and every other touchpoint? It can and it should. In this talk, you’ll learn the following: -why reserving search data for SEM alone is a giant missed opportunity -how basic keyword research can be executed by any marketer -where search behavior should be leveraged to enhance other disciplines.

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June 11, 2018 — In this talk, we will discuss several other uses a small business can use WordPress for rather than “just a website”. The WordPress ecosystem has grown well beyond a blogging platform and informational websites. It’s now possible to run an entire business off of WordPress.

June 11, 2018 — Jim Grant of Simply Creative Media will cover the ins and outs of the importance of WordPress website security, using a SSL (secure sockets layer) certificate and encryption on your website, best practices and WordPress plugins to help you secure your WordPress website.

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June 11, 2018 — Your brand is your core business asset. It is the reputation you have in the market, the perception your audience has about your business, and the feelings and thoughts they associate with your products or services. With a strong, clear brand, decision-making is easy, your value is clear, and you can charge your worth with confidence and certainty.

When you have brand clarity and know exactly who you are selling to, what you need to say, and how to communicate all the important details with ease your sales marketing efforts will become less stressful and more enjoyable.

In this hands-on workshop session, you won’t be sitting back and relaxing, you’ll be neck deep in your brand, gaining clarity and getting things done. You’ll walk away with a deeper understanding of your brand, a powerful, refined marketing message, and new tools you can add to your business and use with your clients.

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June 11, 2018 — Will anyone see my content?

It’s a terrifying question we’ve all asked ourselves. Whether you’re a marketer, new to an industry, or launching a new product, you need to have an attack plan. In this talk, we’ll cover the following three topics to help your next keyword campaign:

1. How to find niche keywords in your industry
2. How to qualify and refine in on the best keywords
3. The keyword tools you need to make your life easier

If you’re committed to building a popular and profitable site you need to make your content irresistible and impossible to miss – you can’t just hope people will notice you. By effectively targeting niche keywords you’ll see an increase in search traffic, attract paying customers, and grow your brand.

June 11, 2018 — In my presentation, I will discuss the benefits and why’s of being a mentor and mentee. I will further promote why mentorship is absolutely crucial for our industry thrive, including my personal experience of being mentored.

Viewing code as a trade skill, I will also share how to be establish these meaningful relationships for both parties involved. My goal is to inspire and motivate my audience to take action and incorporate mentorship in their daily developer lives — what better way than to start now at the conference?