For an open source community to thrive, it’s important that valid business models surround it. In this talk Marieke and I will discuss why a business model around open source projects is so important. The money that funds further development, but also funds conferences, marketing and education, has to be made somehow. We will cover the several large open source communities that exist today and discuss how successful the business models around them are.

But it’s not all about making money: it’s about giving back too. If every company in an open source community gives back, that community becomes unstoppable. The idea of five for the future is built on that. Other communities have similar ideas, and reward them in other ways, which we’ll discuss. We’ll also show why at Yoast, we think 5% is not enough.