David Zimmerman: The Most Important Thing You’re Not Telling Your Clients

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January 3, 2019

I’ve been a internet marketing consultant for several years. Three on my own. Five within agencies before that. While working at an agency, I was the go-to manager for difficult clients. Over that time I’ve learned the most important thing clients need to hear: “No.” I’d like to share with fellow WordPress designers/developers why clients need to hear them say, “no”. I’ll explain how saying, “no” not only helps the client, but helps you provide greater value to them. I’ll also talk about strategies on how to say, “no” without coming across as an arrogant jerk.

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