May 15, 2019 — “The practice of branding can be traced back to 50.000 years ago. The concept of marketing branding to 4000 BC. And with the (r)evolution brought forth by the Internet and Social Media, today “we are all brands” and as such, we all need to be aware of how a brand is best managed.

This talk is a primer on the origin and the evolution of the concept of branding, so to better understand and care for our brand(s), regardless of their being a company, a product or a personal one. It covers 3 aspects of the branding practice: clarification on terminology, a historical overview to frame the culture, and a “branding recipe” section to highlight the process and the key aspects of quality branding.”

Presentation Slides »

May 15, 2019 — “A deep dive into WordPress performance enhancements with a resounding impact on organic traffic, content engagement, and conversions. Users are expecting more and more from the web experiences that they interact with, and want their sites to load instantly.

In this talk, I’ll take you on a journey how to speed up your website using the tools available to you to measure, optimize and monitor your performance.

Whether you’re new to WordPress and curious how to make your website faster, or you’re an advanced professional looking to speed up your clients’ sites, this session is for you.”

Presentation Slides »

May 15, 2019

May 12, 2019 — Me gustaría explicar mi proceso de trabajo para el desarrollo de temas y plugins en WordPress.

Explicar las ventajas de tener tus webs en Version Control y explicar el proceso para publicar los cambios hechos en local a una página web directamente, sin utilizar el programa FTP.

Para ello veremos las diferentes opciones del mercado actual, y mis recomendaciones.

Qué van a aprender los asistentes:

Mantener versiones documentadas con GIT
Crear un flujo de trabajo para subir cambios
Configurar el servidor para dicho flujo
Nivel del asistente: Avanzado

Público objetivo: Desarrollo

Presentation Slides »

May 11, 2019 — Aunque WordPress cada vez tiene más volumen de mercado en lo que a páginas web se refiere en todo el mundo (ahora ronda por el 31/33 %) no cabe duda que tiene ahí fuera enemigos con los que lidiar.

Wix se va abriendo mercado, Squarespace está ahí y los generadores estáticos están siendo gran competencia en el mundo del desarrollo

¿Cual será el futuro de WordPress en este campo de batalla?

May 11, 2019 — In this session we’ll look at strategies and tools to help you drive greater revenue from each transaction on your store. We’ll talk order bumps, one-time orders and the effective use of coupons.

May 11, 2019 — All across the web you’ll find respected professionals and internet famous creatives preaching the benefits of a content first approach. But what happens when a content first approach isn’t the answer or it fails? In this presentation, you’ll discover deep industry-wide misunderstandings and myths around the content first approach, what content-first really means, why different clients require a different content strategy, and how you can create a website content system that works for you and your clients.

May 11, 2019 — Feedback, given or received, can be a gift or a curse. Explore the subtle art of communicating feedback in a way that’s beneficial to both sides while also helping the overall health of the project you share. I’ll draw from examples in open source communities, collaborations, and Oscar Wilde’s The Importance of Being Earnest to help attendees understand how everyone benefits when feedback is given about products and projects instead of individuals. While we’re in a feedback mindset I’ll talk about how to share critical feedback about the folks we work with while remembering that the person on the other end of the internet is a human too.

May 11, 2019 — Building eCommerce websites for your clients is a good niche for any WordPress Developer. But once the site is built, the goal is for sales. Setting up eCommerce Email Marketing can not only add value to your offering, but help your client get more sales.

In this talk, we will break down three key types of email subscribers: interested, engaged and lapsed. More importantly, will open up the dialog with the attendees so they get actionable tips to bring to their clients Monday morning.

Feel free to ask how eCommerce can be optimized with welcome emails, product promotions, abandoned cart sequences, transactional emails, page triggers, upsells, email coupons, birthday specials, re-engagement campaigns, and newsletters. You will want to bring your real-world questions and a notepad for this session for sure.

May 11, 2019 — In my session I will be exploring several ways to create a cohesive branding strategy, by delving into posting schedules, content strategies, relevant social media (what you actually need), and more. By the end we will all have (hopefully) learned something about what the current web users consider important, and what actually attracts your targeted audience.