January 5, 2019 — You’ve designed a beautiful website. Every detail is perfect; every angle considered. But does Google like it? If you can’t get the website to rank, your gorgeous design is never going to be seen or used. We’ll cover five of the most common design practices that could be tanking your SEO.

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January 5, 2019 — Ever catch yourself repeating the same task over and over again? If you can document the steps you can automate it! From high-level concepts like the development of systems and processes to detailed examples of how to harness the power of forms and Zapier to save hours of tedious work this talk will inspire you to look at every task in your business and ask … can this be automated?

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January 5, 2019 — Let’s take a tour of Gutenberg blocks from a developer’s viewport. We’ll walk through the underlining block architecture, settings and option controls, user-experience, how users can interface with your block and proper build execution. Let’s build beautiful blocks together!

January 5, 2019 — When you first start a business, you can’t imagine ever firing a client. Eventually, though, there comes a time when you need to. How do you know when you have reached that point? And how do you handle the break up delicately? I’ll cover systems we use to show if it is still profitable to work with a client, steps we have taken to set reasonable expectations to save a working relationship, and finally how we work to give the client other options if working together doesn’t make sense any longer.

January 4, 2019 — “Spend time talking with a group of web business owners and the conversation will inevitably include someone’s unfortunate experience with a terrible client. Most web pros have a story or two (or eight). While bad clients can’t be completely avoided, there are strategic steps any business owner can take to contain the impact of a bad client. In this session, Nathan will explain the how to create a system that preserves workflow and keeps problem clients in check.

Take aways: (1) four strategies that will keep problem clients in check, (2) five monsters you should know and how to contain them, and (3) the payoff of protecting your business by building good fences.”

January 4, 2019 — Vainah gives a brief history of WordPress, then goes through the reason why entrepreneurs should use WordPress to advance their businesses and stay relevant.

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January 4, 2019 — (some audio issues in this video)

With the new Gutenberg editor, the possibilities for visually striking and engaging storytelling in WordPress have grown exponentially. For marketing content creators, journalists, and bloggers, harnessing the power of Gutenberg can improve the effectiveness of your messages, elevate your designs, and save you time.
In this talk, you’ll learn about current marketing trends in content design and how to put them into practice on your own site using Gutenberg. You’ll learn blogging and page design tricks that make the most of the new editor and can help your content pop.

How to use Gutenberg
storytelling tips
copywriting tips
publishing and marketing trends

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January 4, 2019 — I’m going to show how we can improve our code using skills from the wider PHP world. I’d like to shatter the idea that enterprise applications and WordPress don’t mix. WordPress can be a great platform to build enterprise applications.

The end result, a code base that is lean and scalable. A process that lets you bring on more developers as required. In particular, I will be discussing how to separate theme development from application development, the elegance of using MVC (Model, View, Controller), taming URL rewriting and embracing custom database tables.

Ultimately this lets developers pitch for larger projects using the skills they already have.

January 4, 2019 — Humor is incredibly effective in marketing. With this presentation, a fast one at that, I’m going to give some wicked awesome stats on just HOW effective humor is and WHY it’s important, and WHY it will help convert website visitors to lifelong customers/buyers. LOL’ing not required. It’s OK if you’re a LOTI’er (laugh on the inside…er)

January 4, 2019 — 還卡關在選擇哪個模版？到底要不要裝這個外掛？你是不是買過很多外掛、模版，最後晾在一旁、不了了之？讓 Wendy 用 UI/UX、前端工程師雙棲的經驗，告訴你如何輕鬆愉快地利用企業識別、人格特質與心理狀態，就找到最適合現階段網站開發的各式工具、模版，從此蓋一個網站，最多就買一組Themes！

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