November 3, 2020 — In this talk, you will learn the importance of online surveys, user interviews, analytics and focus groups to build better websites. Shifting the conversation from client focused projects to user-focused experiences allows you to truly understand and deliver for your users.

We will explore when to leverage tools like Google Analytics, Inspectlet, and marketing automation platforms. The outcome is a stronger relationship with your client, a repeatable method for continued website improvements, and an outstanding experience for both the client and its users.

October 18, 2019 — How much is a website worth? Isn’t WordPress just templates?? In this presentation, Jen will showcase just how much you can do with a custom WordPress site. She’ll show you how the team at Pixel Palace build premium custom WordPress websites that are worth every cent to clients. She’ll uncover how to make your website work valuable as well as profitable and how to escape the race to the bottom in terms of price. For business owners looking to invest in a new website, you’ll gain insight into successfully navigating the crazy world of website quotes for your business.

https://2019.brisbane.wordcamp.org/session/what-goes-into-a-50k-wordpress-website/

April 18, 2019 — The web has a dirty secret. Its carbon footprint is larger than that of global air travel. And the immense energy consumed by the Internet from non-renewable sources makes it the largest coal-fired machine on earth. For the first time, Mozilla’s 2018 Internet Health Report highlighted this growing problem, and stated that sustainability should be a bigger priority for the industry. This talk is about the practical steps that those in the WordPress community can take to reduce the environmental impact of their work and promote a better future.

Presentation Slides »

March 8, 2019 — How many times have you been in a situation where the client is never happy with the results, no matter what you do? How many ’emergency’ messages have you responded to because the site isn’t quite right in some new way? How many clients have you lost or fired because they honestly had no idea what they really wanted? If you answered yes to any of those questions, this session is for you!

Gathered from years of ‘learning it the hard way’ I am excited to share my knowledge with Freelancers, Agency Owners, Project Managers, Business Development professionals as well as anyone else who wants to better manage conversations.

Walk away from this talk with a better understanding of:
– Project And Sales Pipeline Strategy
– Uncovering Client Business Goals
– KPIs vs KPIs
– Managing Scope

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February 8, 2019 — The various ways on how to create a WordPress website in minutes with no coding required. The goal is to show how people can use WordPress to craft modern and professional websites even if they are a WordPress beginner. Even developers can boost their efficiency through customization with minimal coding. The opportunity to show how WordPress enables people to build websites live and easy.

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January 8, 2019 — Most websites are disposable – they are built once and not changed until they are replaced or turned off. Frequently, this is despite the best intentions of the original owner, designer, or developer.

But some sites and applications are made to last – to be updated frequently as part of doing work, for weeks, months, or even years. These sites are an integrated part of a high-performing business or organization – one that can do a job well, and then adjust quickly to meet changing business needs.

In this talk, we will explore best practices that smart developers use when building things to last for years. In addition to technical design and development topics, we’ll cover some of the human factors that are at play in IT projects, especially when it comes to WordPress:

WordPress as a critical tool for business (not just as a workaround to IT policies)
Themes and plugins and custom development (how not to paint yourself into a corner)
Ownership through collaborative construction (how to avoid hand-offs that disappoint)

January 24, 2018 — In this talk, I’ll explore common questions that freelancers have when deciding to build their own websites, and give some answers that will help you on your journey.

September 26, 2017 — So you can build a technically wonderful website, but does it appeal to your audience? Does it have finesse? Who is it designed for: the owner, the designer/developer, or the customer/user? Are forms user-friendly? This talk will show you the things that make a website more complete, user-friendly, and user-appealing. Topics will include favicons, custom 404 pages, form buttons, footers, colors, SSL certificates, and more.

Presentation Slides »

November 16, 2016 — È sempre il momento giusto per una buona idea, mettendo in campo passione, intuito e determinazione. In pochi anni io, neofita del web, ho dato vita ad un progetto entusiasmante capace di generare un importante indotto per me ed il mio territorio. Vi racconterò come.

November 11, 2016 — During this talk I’ll present the 4 steps that the audience should integrate into all their projects in order to bring tangible value to their clients. I’ll focus on the “what” of those 4 steps. I’ll then explain the “how” to use those 4 steps to market themselves better, to attract better clients and last but not least to switch from one-shot project to retainers.