David Dylan Thomas: Design for Cognitive Bias – Using Mental Shortcuts for Good Instead of Evil

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November 17, 2020

Users’ minds take shortcuts to get through the day. Usually they’re harmless. Even helpful. But what happens when they’re not? In this talk, David Dylan Thomas will use real-world examples to identify some particularly nasty biases that frequently lead users to make bad decisions. He’ll then talk about some content strategy and design choices you can use in apps, designs, and platforms to redirect or eliminate the impact of those biases. Finally, he’ll explore our own biases as designers and some methods to prevent our own blind spots from hurting users.

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WordCamp Philadelphia 2020 14


David Dylan Thomas 1


content strategy 39
Design 335


English 9749

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