‘Partnerships’ Videos

  • Radost Dacheva: Effective tips to establishing and maintaining successful partnerships

    WordCamp Europe 2021Speaker: Radost Dacheva

    June 30, 2021 — Amid global pandemic, businesses are focused on self-preservation and strategies for rapid development.

    Establishing and keeping alive upscale partnerships is a great way to do it, yet many companies struggle with it they do not feel confident approaching potential partners, and once they do, they find the process of contracting difficult and slow.

    Often afterwards, the partnership does not yield the expected results, so they let it fade away, turning the initial effort made, as well as the idea of growing through partnerships seem like a pure waste of resources.

  • Robert Jacobi: The Partnership Kitchen

    WordCamp San Antonio 2020Speaker: Robert Jacobi

    January 14, 2021 — Partnering with the right service providers takes you out of the world of time and materials and into value selling. Learn how to scale with partnerships that augment and complement your business. Ask the right questions. Differentiate between affiliates and partners. Focus on core skills and markets to grow.

  • Diana Koshedzhiyska: Client Onboarding – изграждане на успешни партньорства с клиенти

    WordCamp Sofia 2019Speaker: Diana Koshedzhiyska

    August 6, 2020 — Първата стъпка към успешни отношения с нов клиент е поставянето на правилните очаквания и за двете страни. Тази лекция ще ви преведе през стъпките да идентифицирате и създадете свой собствен процес за client onboarding, за да направите комуникацията, управлението на проекти и бъдещата съвместна работа лесна с всеки нов клиент. Ще бъдат показани полезни инструменти и стъпки, чрез които да изясните какво работи за вас и как да подходите.

  • Katerina Angelova: How to Build a Successful and Meaningful Partnership

    Wordcamp Plovdiv 2019Speaker: Katerina Angelova

    June 25, 2019 — The WordPress community is built on human relationships. In the context of business, nothing that lasts was ever built by a single person. In the same way people connect with other people and develop networks, small companies can interact with larger organisations in a strategic way to build strong mutually beneficial partnerships. Creating these relations requires time, effort and understanding. However a lot of people struggle when it comes to contacting, developing and creating a connection with other entrepreneurs or large companies. Thankfully, there are steps you can follow to approach a potential partner and write enticing emails and proposals that will immediately get their attention and bring you the desired results. As a Partnerships Manager at SiteGround, I develop relations like these and I will share practical tips and guidelines to help you express the benefits of a mutual partnership and expand them into a successful collaboration.

  • Kojishi Dae and Nikola Nikolov: Creating Productive Partnerships

    WordPress Varna MeetupSpeakers: Kojishi Dae, Nikola Nikolov

    April 16, 2018 — Nikola and Koji, founders of Paiyak, husband and wife, give a great talk on creating productive partnerships, giving examples of how they manage their own company together, how they complete each-others’ skills and how this helped them in maintaining better relationships with their clients.

    Presentation Slides »

  • Jeanie Walker and Teri Shelton: Partnerships And Good Business

    WordCamp Seattle 2017Speakers: Jeanie Walker, Teri Shelton

    February 19, 2018 — Two are smarter than one!

    We know the benefits of a good business partner, but is a partnership right for you? Learn what it takes to partner up and grow your business. We’ll walk you through best practices and tips to help you understand what it takes to forge a rich, rewarding professional partnership.

    Whether you’re toying with the idea or can’t wait to get started, attend this session to get insights into how a professional partnership works and what it takes to establish one without regrets. A merger, or going into business with a partner, is exactly like walking down the aisle and getting married. You have to make sure you’re a good fit because this is a long term commitment. Are you ready to say “I do?”

    Join our session as we lift the hood and show you what it really takes. Walk away with key lessons learned and advice from a local business duo that merged two years ago and hasn’t looked back!

    Presentation Slides »

  • Beatrice Whelan and Sean Blakeley: Building Partnerships, not Projects – with WordPress

    WordCamp Dublin 2017Speakers: Beatrice Whelan, Sean Blakeley

    November 11, 2017 — Building a partnership takes an investment of time and energy for both the client & delivery agency. Earlier this year, Sage embarked on an ambitious programme to rebuild its entire online presence. Part of the plan was for a global WordPress multi-site.

    This will be a discussion, co-presented by Sage (the client) and Pragmatic (the agency), which will provide a 360 view of a large WordPress project, covering both the technical and non-technical aspects. We’ll talk about the steps you can take when facing a hugely challenging project – facing up to tight timelines and translating multiple desires into a deliverable programme of work. We’ll look at how you can maximise your efficiency during production, leveraging the core functionality that WordPress provides and building on top of it, and how planning the architecture with an eye on the future can be the key to building partnerships. We’ll hear about the project from the client’s perspective as Sage will talk about their experiences – and from an agency perspective, delivering the work.

    There were plenty of challenges along the journey on both sites – creating a custom WP API in a matter of days, training internal staff on new tools and migrating thousands of posts. But most of all, we’ll look at how we focused on building a partnership – creating trust and efficiency which benefited both sides.

  • Colin Dowling: Leveraging Partnerships to Increase Sales and Grow Your Business

    WordCamp Vancouver 2016Speaker: Colin Dowling

    August 12, 2017 — My experience has been that designers/agencies face two business oriented challenges that they fail to address, often because of a closed lens around what is possible. In other words, they aren’t aware that these options can greatly help their businesses and these partnerships are super easy to form. – Selling alone – I spend much of my day linking agencies with clients to sell projects together. Our clients need designers and often don’t know where to turn. Designer/agency clients need hosts, ad providers, marketers, etc. and again often don’t know where to turn. Selling in tandem increases both stickiness and value for all parties involved. – Building something amazing then turning it over to an unknown hosting or adtech provider. I liken this to building an awesome sports car and then leaving to chance that the owner will park it out on the street with no protection from the elements. This presentation is a vendor-agnostic look at how designers/agencies can increase their opportunities, deliver greater lifetime value to their clients, and insure that their hard work isn’t neglected after a site is finished by partnering with other providers. It also touches on how to choose providers/partners where there is a true synergy and sharing of interests. Thank you for your consideration. I’m excited about the opportunity to help WordPress professionals explore new ways to grow their businesses!

  • Colin Dowling: Leveraging Partnerships to Grow Your WordPress Development Business

    WordCamp Denver 2016Speaker: Colin Dowling

    November 7, 2016 — This talk explores how partnerships and existing relationships can create a fun and evergreen sales funnel for developers. The focus is on keeping the pipeline full with engaging and interesting work without introducing tired and stale “sales” functions. I love working with Developers to help them grow the business side of their work!