June 15, 2017 — I still like to be called a WordPress developer but I have managed products and dabbled at marketing before. In 2014, I started getting active in the WordPress ecosystem and eventually led the organising of WordCamp Pune 2015.

In this period, I was able to create successful, non-intrusive promotional campaigns for various WordPress related activities, especially WordCamp Pune. I learnt a lot of things there.

I have been working since I was 18, so I have been working for 16 years now and I have seen different sales and marketing tactics in my career in different managerial roles. I’m going to compare and contrast concepts behind some common marketing tactics/strategies with some proven engagement strategies that I learnt from the WordPress ecosystem.

While the topic is definitely business oriented, it will have insights and examples that are useful both for individuals and organisations.

The concepts are simple and can be grasped by anyone with zero marketing skills, as well.

June 15, 2017 — Why do we write blogs? So that it can be shared with the world. If not then you would choose it to be anonymous. As a blogger / writer it becomes important you have readers. So, how to write blogs which connect with your reader? It’s by storifying your blogs. Which means adding stories to your blogs.

Human latch up on stories. Stories are not only engaging but also help in consuming the information easily. Stories help in retaining vital information for a considerable time. It helps your reader stay with your blog, by personalizing it making it easy for them to connect with you. Stories make up most of our lives. Every day is a new story, it’s the treatment which is different. So the talk is going to focus on;

1) How to write a story.
A brief on stories. A beginning a middle and an end. A formulaic approach, and follow the rule. Understand the rule thoroughly and then break the rule by knowing about characters, story arc, plot, conflict, and resolution.

2) How to write a blog.
The topic of your blog. Writing posts related to your blog. Topics for your posts. How to choose image/s. Tools to use for your images. Url. Seo

3) How to add a story into your blog.
Narrate it in the first person. Add anecdotes. Tie it up together.

4) How to make your story more engaging.
Using action words. Experimenting with chronology. More moments. Character back stories. Conflict and resolution.

5) Which important questions you need to ask?

6) E.G. Technical stories

5 ways GA rescued my blog

*Your blog wasn’t getting more hits
*Then you googled something one late afternoon after eating two-day-old vadapav.
*You found an app which shows how your blog is doing is bad.
*Then you install it.
*It showed where you were losing your readers, eg using jargon, unfriendly interface, complicated blog design, high bounce rate.
*You corrected the mistakes.
*In a month’s times, you find the growth.
*You write how it changed your life.

7) In highly technical posts, it’s important to find one central idea and flesh it out as clearly as possible.

8) How to find important words?
Dictionary, fascination for words and reading.

June 14, 2017 — Una instalación de WordPress requiere de copias de seguridad, mantenimiento, monitorizado y actualizaciones. Por desgracia es un aspecto que se suele pasar por alto a la hora de planear y presupuestar una web pero a largo plazo gestionar un gran número de instalaciones supone mucho tiempo que no siempre es valorado ni pagado por nuestros clientes.

En esta charla explicaré las herramientas que podemos usar para asegurarnos de que nuestras instalaciones de WordPress estén actualizadas y vigiladas, pero sin morir en el intento.

Presentation Slides »

June 13, 2017 — Find out how usability testing can increase website effectiveness, efficiency, and satisfaction. Learn how to conduct usability tests and how to use the results to improve the design of your WordPress websites.

June 13, 2017 — Режим технического обслуживания пригодится когда сайт ещё не до конца готов или Вы хотите ограничить доступ к сайту на время внесения каких-то изменений.

Один из способов активировать режим обслуживания — воспользоваться плагином WP Maintenance Mode.

Ссылка на плагин
https://ru.wordpress.org/plugins/wp-maintenance-mode/

Presentation Slides »

June 13, 2017 — If you are a plugin or theme developer you probably get many requests for a live demo. I would like to show you how you can create a full featured demo site for your clients based on WordPress Multisite, Gravity Forms and a bit of custom coding. It is easy and can be achieved in a few hours at most. I will show how to setup a demo site with WordPress Multisite, then create a form for the user to register. After the user registers he is automatically logged in to his own site that has been preset with some defaults. It is fully personalized for him and he can do anything there to test your plugins and themes. Frontend and backend. He also gets a nice welcome screen and an option to quickly contact you with any questions. After 24 hours his demo is deleted and he gets a follow up e-mail encouraging to buy your products. Disclaimer: I was inspired by a blog post by John Turner who covered the topic, however I went further and made the whole concept better.

June 13, 2017 — Alina is Product Manager at Code Themes. Alina talked about how her company uses WordPress to manage projects and how even the company as big as Automattic uses WordPress for the same and keep things simple.

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June 13, 2017 — When I started using WordPress in 2008, there was no WordPress community in Slovakia. Our first translations were downloaded by 300 people. Now we have more than two hundreds contributors in our community and more than a fifty thousand WordPress websites. Not bad for a small country like Slovakia. I would like to share my story about our WordPress community in Slovakia (translations, first WordCamps and meetups) and about how WordCamp Europe changes the community from national to one big european community.

June 12, 2017 — Catalina Alvarez in an Occupational Psychologist and resides in Spain. She is involved in the WordPress Community through her husband’s work. She has volunteered at several WordCamps in Spain and will be doing the same at WordCamp Europe 2017.

Catalina is pursuing her Master’s Degree by performing a survey about the Motivation and Burnout in the WordPress Community. She did an internship at HumanMade and found out that there is very little data available concerning a distributed workforce.

June 7, 2017 — Michelle is a writer, photographer and clinical social worker who has worked in the fields of mental health, addictions and research. She has a passion for writing and encouraging the practice with others as a means to achieving a fulfilling quality of life.

According to her writing can be an inspiring practice that has a variety of personal and health benefits. This presentation will cover these benefits, as well as identify ways to make a regular practice of writing. Michelle will discuss ways to find inspiration, offer some writing prompts and discuss her journey with her blog clunkyshoe.