June 1, 2017 — He started using WordPress when running a charity 7 years ago. He was the client, partnering with the agency, now work for, so his experience using WordPress on both sides of the fence. At his agency, I’m an Account Manager and Team Leader, working with hundreds of clients, and many team members, to deliver a wide range of WordPress sites. Prior to WordPress, He ran mass engagement, behaviour change campaigns relating to climate change and environmental conservation.

His session explored the psychology and methods behind a loving client relationship.

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May 31, 2017 — It’s 2017 and many clients would rather pay for short-term paid advertising to attract leads than invest in the long game of search engine optimized content marketing. However, if you’ve been paying attention, you know that Siri, Alexa, Cortana and others have changed the way clients reach for products, creating increased demand for local search. Evolution in semantic search has broadened related keyword terms, giving more value to alternate phrases in search and resulting in more emphasis being place on area keywords. Website developers must adjust their workflow to assist clients in creating local, relevant content to deliver findability results to their clients. As businesses use advertising and organic search in audience targeting, more closely-matched real audiences and, more importantly, real revenue increases. Customers who are local tend to refer more often and become repeat buyers. While locality is not all that matters when curating content, it places a large role in whether the content will be seen by a large regional audience. In this talk I will share how website creators can change client results by recognizing the impact consistency, social promotion, relevancy, area-sensitive keywords and quality writing play in converting generalized text into content that matters. Further, I will explain how local blog posts and page content rise to fit that need and can extend as podcasts, videos and more to appeal to alternate search tools, such as YouTube, iTunes and Yelp.

May 31, 2017 — WordPress wird 14 Jahre alt. Grund genug nostalgisch zu werden und mal zu schauen, wie es in seinen Anfängen ausgesehen hat.
Das erste Video zeigt WordPress in Version 1.5 aus dem Jahr 2005.

May 30, 2017 — “- A sim, eu sei ‘programar para WordPress’”! Parabéns, você falou isso certo. SQN! Vou mostrar como iniciei no WordPress, desafios que tive e tudo que há de novo no WordPress. Mas não para por ai. Sai de desenvolvedor para gestor de equipe e hoje tenho uma grande equipe pelo Brasil a fora desenvolvendo os sites em WordPress.

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May 30, 2017 — Protecting diversity, empowering oneself and ones colleagues are difficult are challenging career questions that we all face at some point during our professional lives. As WordPress professionals, we are lucky that, in addition to our communities as freelancers, agencies or publishers, the larger WordPress community serves as a support network when we face these challenges. The goal of this panel is to bring together professionals from different sectors of the WordPress community to share their experiences facing questions of diversity and empowerment in the WP community.

May 30, 2017 — Taking that first step from working as a freelancer to making your first hire and becoming an agency is an exciting but daunting step. In this talk I will explain how I accidentally started an agency and strategically grew my WordPress specialist agency from myself to over 40 people over the course of 5 years with minimum staff turnover.
I will cover:

How and when to make hires
Where to find new employees (from developers to operations)
How to create a company culture
How you can ensure your employees are on board for the long run

May 30, 2017 — Your website’s tone of voice affects the way your users feel and how they act. So could the language on your site be causing people to feel uncomfortable or excluded?

We’re going to explore how changing even a few words can make for a much more inclusive website. If time permits, I’ll also present user testing results to illustrate the difference these small changes can have on user diversity.

This workshop includes:

• Why and how to create an inclusive tone of voice
• Tips on improving the UX and accessibility of your writing
• Examples of subtle changes you can make to your own site(s) and your other marketing channels
• How online inclusiveness can improve offline diversity

May 30, 2017 — VVV 1 is a popular local developer environment, but VVV 2 is now available with significant improvements to site setup.

This session will walk through the new features, and how to migrate to VVV 2

May 30, 2017 — The accessibility of a website is significantly affected by the underlying HTML, CSS and javascript that developers use to create it. But it is also possible to impact upon the accessibility of a site at the design stage – both the visual design, and the interactive design or UX. And it’s not just about colour schemes either.

In this presentation I will outline a few key points to keep in mind when you are designing your next beautiful website or theme. I will illustrate the points with some good (and bad) examples.

Good design and web accessibility can go hand in hand – come and find out how.

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May 30, 2017 — Esse ano deu o que falar com o lançamento do tão aguardado PHP 7, e junto com ele vieram vários questionamentos a respeito da migração das aplicações rodando com versões abaixo. Esse questionamento ainda é maior quando falamos de um software robusto como o wordpress e que normalmente se utiliza vários plugins que dependem de versões extremamente estáveis do software e da linguagem.

Veja o que há de novidades nessa nova versão do PHP, o que você pode encontrar de obstáculos na migração da sua aplicação, quais extensões foram removidas, incompatibilidades com versões anteriores etc e ainda vamos falar sobre as RFC’s do PHP 7.1!

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