January 7, 2017 — Search Engine Optimization is multi-faceted. There are several plug-ins, but I prefer Premium SEO because it takes all of these facets into account. I will cover the main features of Premium SEO and also discuss SEO strategies that work for most WordPress plugins.

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January 7, 2017 — What content and functionality get the most use? What WordPress tools can help you add that content and functionality to your business online?

In this WordCamp Cincinnati presentation, you’ll learn six things you can do immediately to better tell your business’ or organization’s story and share it online in ways using WordPress that attracts the customers you want to reach. See and hear about the topics and formats that people want to find on your website — and which WordPress functionality and plugins to use to put your message in their hands. Examples will include tools for:

• Researching and writing topics efficiently
• Managing workflow and coordinating the work of internal and external contributors
• Setting up content to be found in search
• Social sharing
• Add powerful images to your content
• How to help customers contact you

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January 7, 2017 — According to research by BrightLocal, 64% of local customers use online search engines and online directories as their primary method for finding local businesses. Only 28% of people use traditional paper directories.

Times have changed, and digital marketing is upon us. If you are a locally-based service business, it is essential that your website is optimized correctly and that you have properly claimed local directory profiles, Additionally, it is important that you optimize your local citations/links and have established a solid review strategy.

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January 7, 2017 — Whatever you’re trying to achieve through your WordPress site, relevant content must be part of your formula for success. You might have the world’s most amazing logo, design, search optimization, mobile-friendly features, and everything else a good WordPress site should offer. But without tangible, authentic, and valuable content to offer up, that beautiful, functional site will remain an empty, lonely shell.

Find out how to generate content that will reach and engage your intended target. By applying some fundamentals of good old-fashioned journalism and editorial strategy, you can crack the code on producing what today’s consumers of content really want.

This session will cover:
– Identifying which content areas or topics you should focus on
– Choosing which media will work best for you (articles, videos, e-books, etc.)
– Creating an editorial plan and calendar
– Getting your content out to your desired audience
– How to use your content to achieve your goals

Throughout the presentation, you’ll see illustrative examples of WordPress content at its best, with tips and takeaways to improve your own site.

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January 7, 2017 — What if you could sell without selling? By blogging about your business you create something your future, past and current clients want to follow. Stay top of mind by creating great content that they will want to come back to and share. We want to do business with people we know and trust not some stranger or robot. Story marketing is so important to create loyalty and cheerleaders for your business. With social media like Pinterest having a blog now is more important than ever! Control the conversation and help others fall in love with your brand!

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January 7, 2017 — We all know a picture is worth 1,000 words, so what are your images saying to current and future readers?

The internet is a highly visual medium, and Photo Stylist and Creative Director Tamia Stinson breaks down five simple tips for taking better photos (even with your phone!), which apps to use to easily edit pictures and create professional-looking graphics, the best ways to use imagery to attract readers to your content (and maybe even get them to read it), and how to get more mileage out of your images on social media.

Whether you’re a freelancer, blogger, business owner, or hobbyist, you’ll leave with actionable information and the knowledge to create compelling visual content for your site.

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January 7, 2017 — Search engines handle billions of searches every day. Optimize your website so people actively looking can find you. Learn what you should be doing on every page and how WordPress and Yoast make it easy to position your site to rank better. I’ll cover important SEO tips and a strategy to move your site up the rankings.

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January 7, 2017 — This presentation will focus on businesses and individuals using WordPress to deliver their message and grow.
– Determining your web strategy
– Why WordPress is a good fit
– Effective planning and implementation
– Turning visitors in customer
– Managing maintenance and enhancements

January 7, 2017 — WordPress 101 is a full-day workshop designed for those who are just getting started with WordPress, or who may not even have a WordPress website yet.

Below is a brief outline of the topics covered.

What IS WordPress Anyway? On overview of the software.

WordPress.com vs Self-Hosted WordPress
Installing WordPress
Adjusting The General Settings

Review the General Settings
Review Your Writing Settings
Review Your Reading Settings
Review Your Discussion Settings
Review Your Media Settings
Getting to Know Your Dashboard

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January 7, 2017 — Who needs designers anymore… right? Well, everyone, actually.

Designing for interactive media is much more than pushing pixels into place. There’s so many more dimensions to good design, and some amazing tools to help us successfully solve these greater problem solving challenges. Designers, developers, project managers and even content creators all play a role in this process, so lets look at how design has “grown up” and become so beautifully complex, yet exponentially more exciting than it ever has before.

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